IndiGo flyers get 4 month free Spotify Premium: Exclusive music offer for bookings until 2025

IndiGo is offering its passengers a four-month complimentary Spotify Premium subscription to enhance travel with access to music, podcasts, and audiobooks on eligible flight bookings.

By: HT TECH
| Updated on: Nov 20 2024, 07:09 IST
Netflix, Hulu, HBO Max, Amazon Prime, YouTube killing off the music streaming business
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1/6 Published in INFORMS journal, 'Marketing Science', research revealed that the consumption of audio music streaming was significantly reduced due to people being locked inside their homes. (Unsplash)
 IndiGo Spotify Premium offer
2/6 People have instead turned to video platforms such as Netflix, Hulu, HBO Max and Amazon Prime as a means of keeping them entertained and engaged. (Unsplash)
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3/6 According to Jaeung Sim of Korea Advanced Institute of Science and Technology (KAIST), "On average, audio music consumption decreased by more than 12% after the World Health Organization (WHO) pandemic declaration on March 11, 2020. As a result, during the pandemic, Spotify lost $838 million of revenue in the first three quarters of 2020, our results show that human mobility plays a much larger role in the audio consumption of music than previously thought." (Unsplash)
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4/6 The study was conducted by Sim alongside Daegon Cho also of KAIST, and called ‘Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption’. It determined the nature of changes by looking at the streaming data for top songs for two years in 60 countries, as well as COVID-19 case and lockdown statistics and daily mobility data in those areas. (Unsplash)
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5/6 Telang of Heinz College at CMU said "Despite the common expectation that the pandemic would universally benefit online media platforms, we found that it adversely impacted music streaming services, our findings imply that the substantially changing media consumption environment can put streaming music in a fiercer competition against other media forms that offer more dynamic and vivid experiences to consumers." (Unsplash)
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6/6 The study revealed that the consumption of music had a direct correlation with lockdown restrictions associated with COVID-19 and the time spent at home. (Unsplash)
 IndiGo Spotify Premium offer
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IndiGo is giving four months of free Spotify Premium with flight bookings to its passengers, here’s how. ( IndiGo)

IndiGo has introduced a new offer for its travellers, adding a musical touch to their journey. Through a collaboration with global streaming service Spotify, the airline is providing a complimentary four-month subscription to Spotify Premium for both domestic and international flight bookings. 

This initiative aims to enhance the in-flight experience by bringing passengers closer to their favourite music, podcasts, and audiobooks, as part of IndiGo's ongoing effort to connect entertainment with travel. The partnership allows eligible flyers to enjoy the Spotify Premium Individual Plan, offering access to an extensive library of content during their travels and beyond.

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To be eligible for this offer, passengers must book flights through IndiGo's official website or mobile app. The complimentary subscription is valid for four months, starting from the date of activation. However, only new users of Spotify can claim the offer, and those who have previously subscribed to the Premium plan are excluded. The offer is available until October 3, 2025, and is tied to a specific flight booking (PNR). After the trial period ends, users will be automatically billed at 119 per month unless they cancel the subscription before the next charge cycle.

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Passengers can also customise their music experience by creating playlists based on their travel destinations, adding a unique personal touch to their flights. For example, those flying to Varanasi or Mumbai could enjoy playlists curated for those locations.

To redeem the Spotify Premium offer, passengers need to follow these steps:

1. After booking a flight, check your email for a message about the Spotify offer.

2. Open the email and follow the instructions, which include a link to the Spotify redemption page.

3. Click on the link and follow the steps to activate the subscription.

4. Make sure to redeem the offer within the offer period or up to two months after the promotion ends.

5. Ensure that your flight booking remains intact, as any cancellations will result in forfeiting the offer.

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This collaboration showcases IndiGo's effort to enhance travel with entertainment, making the journey as enjoyable as the destination. Passengers can immerse themselves in curated audio experiences, creating memories that last beyond the flight.

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First Published Date: 19 Nov, 11:50 IST
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