Instagram takes one big step to prevent users from falling for scams related to adult content

Meta has added a new nudity protection feature to Instagram to protect teens from consuming harmful content and becoming a victim of scams. Check details.

By: AISHWARYA PANDA
| Updated on: Apr 12 2024, 15:06 IST
Meta AI is here: Know how to talk to the chatbot on WhatsApp, Instagram, and Facebook
Instagram
1/6 In September 2023, Meta Platforms, the parent company of Facebook, Instagram, and WhatsApp, made a big announcement that it was adding its own native AI chatbot called Meta AI to all of its messaging services. As a result, the chatbot was added to Facebook Messenger, Instagram Direct Messages (DM), and WhatsApp. In September, Meta AI was released in a limited capacity as part of its beta testing, but now it is available to users in the US. (Meta)
Instagram
2/6 Meta AI is an integrated chat experience. You can have an individual conversation with it as well as have it pop up in group conversations to help out with a various things. Meta AI is multimodal, so alongside text responses, it can also generate images from simple text prompts. All you have to type is “@MetaAI /imagine” followed by your prompt. (REUTERS)
Instagram
3/6 What is interesting about Meta AI is that it has also added a bunch of different personalities that you can interact with. These show up as profiles on Facebook Messenger and Instagram. All you have to do is click on them and speak with their AI replicas. Some of the notable people with Meta AI persona include Charli D’Amelio as Coco, Dance enthusiast, MrBeast as Zach, Paris Hilton as Amber, Tom Brady as Bru, and more.  (Meta)
Instagram
4/6 Meta AI can also recommend Reels. This is a new feature which was announced on December 6. Users can go to Meta AI ask it to show Reels for a particular theme and the chatbot will deliver.  In a blog post, the company said, “Say you’re planning a trip to Tokyo with friends in your group chat, you can ask Meta AI to recommend the best places to visit and share Reels of the top sites to help you decide which attractions are must-sees”. (Meta)
Instagram
5/6 Another new feature introduced is called ‘reimagine’ which will be available only in group chats. This is how it works: Meta AI generates and shares the initial image you requested, then your friend can press and hold on the picture to riff on it with a simple text prompt and Meta AI will generate an entirely new image.  (Meta)
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6/6 Apart from this, Meta is working on a number of other features which are currently in testing phase. “We’re exploring ways for you to use AI to help you create the perfect birthday greeting to share with your bestie, edit your own Feed posts, draft a clever introduction for your Facebook Dating profile or even set up a new Group”. Additionally, Meta is also testing a feature that will let users see highlights of the conversations in group chats that they missed out on. (Meta)
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Know about Instagram’s new nudity protection feature. (Instagram)

Over the past few years, the Meta platform was bashed by many concerned parents about child safety. Now, to take action and protect its teenage user base, Meta is testing a nudity protection feature for Instagram's messages which detects and blurs the nude images which are being shared by other users. This feature will keep users safe from potential scams and harmful content which appears on Instagram. This move came after serious pressure from the US and European governments. Know more about how the nudity protection feature on Instagram will work. 

Also read: How to download Instagram stories with audio: Step-by-step guide

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Instagram nudity protection feature for DMs

Meta is backing teens from sextortion and intimate image abuse by introducing new features to Instagram. Sextortion is a new emerging scam which involves sexual blackmail, threats, sharing adult images and others. According to the Meta blog, the upcoming feature will make it challenging for scammers and criminals to interact with and manipulate teen users. Additionally, the company is also working on new measures to support youngsters in recognising scammers and how they can protect themselves. Currently, Instagram is testing nudity protection in DMs which will strictly blur the image if detected containing nude content. This feature uses on-device machine learning to detect and analyse images sent in a DM on Instagram. 

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Also read: How to use Vanish mode on Instagram: A guide to disappearing chats

Meta highlighted that once this feature is fully ready, it will be turned on by default for users under the age of 18. For adults, a notification will pop up which will encourage users to use the feature for their safety and protection. Meta said, “Because the images are analysed on the device itself, nudity protection will also work in end-to-end encrypted chats, where Meta won't have access to these images – unless someone chooses to report them to us.” This tool is expected to roll out in the coming week, making Meta platforms a safer space for teens. Meta will also provide users with tips and support such as Meta's Safety Center, support helplines, StopNCII.org for users over 18, and “Take It Down” for users under 18.

Also read: Instagram's Threads now lets users save drafts, snap photos within the app; Know what's new

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First Published Date: 12 Apr, 15:06 IST
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