iPhone SE to be first device in Apple’s ‘Make in India’ push: Reports | HT Tech

iPhone SE to be first device in Apple’s ‘Make in India’ push: Reports

Apple will in the coming months start assembling its lower-priced iPhone SE models at a contract manufacturer’s plant in the southern Indian technology hub of Bengaluru, an industry source with direct knowledge of the matter said on Friday.

By:REUTERS, MUMBAI
| Updated on: Feb 17 2017, 13:26 IST
The Phone SE is seen on display during an event at the Apple headquarters in Cupertino.
The Phone SE is seen on display during an event at the Apple headquarters in Cupertino. (Reuters File Photo)

Apple's Taiwanese manufacturing partner Wistron Corp is setting up a plant in Bengaluru to focus solely on assembling iPhones, a separate source told Reuters earlier this month.

Apple's move comes as it seeks to boost its share in the world's fastest growing major mobile market, where handsets far cheaper than Apple's iPhones dominate. It also comes as smartphone sales growth is slowing in Asia's other massive market, China.

You may be interested in

MobilesTablets Laptops
7% OFF
Apple iPhone 15 Pro Max
  • Black Titanium
  • 8 GB RAM
  • 256 GB Storage
28% OFF
Samsung Galaxy S23 Ultra 5G
  • Green
  • 12 GB RAM
  • 256 GB Storage
Google Pixel 8 Pro
  • Obsidian
  • 12 GB RAM
  • 128 GB Storage
Apple iPhone 15 Plus
  • Black
  • 6 GB RAM
  • 128 GB Storage

To lower prices, Apple has been seeking to set up local production and has been in talks with the Indian government regarding issues such as tax concessions.

Also read
Looking for a smartphone? To check mobile finder click here.

The industry source told Reuters the initial manufacturing of the iPhone SE model was not contingent on those concessions.

Read | Apple moves closer to iPhone assembly in India, may manufacture in Bengaluru

Apple did not immediately respond to a request for comment.

The Economic Times newspaper earlier on Friday reported Apple planned to initially assemble 300,000 to 400,000 iPhone SE handsets in India. The industry source told Reuters the numbers would be substantially lower to begin with.

The source also said it was too early to say what other phone models Apple would assemble at the Bengaluru plant.

Apple shipped 2.5 million iPhones to India last year, with a third coming in the December quarter, according to market researcher Counterpoint, which estimates that three-quarters of smartphones sold in India were made locally.

Read | Apple says ready to make in India, govt considers relaxing norms

In the fourth quarter, Apple ranked 10th in India's smartphone market but led the premium segment with a 62% market share, Counterpoint said.

Samsung Electronics Co Ltd and a host of Chinese players including Xiaomi and Vivo dominate India's smartphone market where the vast majority of phones sold are priced below 15,000 ($225).

In comparison, the entry level iPhone SE model sells on Amazon.com's India site for 28,433 ($424).

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 17 Feb, 13:17 IST
NEXT ARTICLE BEGINS