LG Watch Urbane now on sale for $349

The LG Watch Urbane has landed in the Google Store, making it the first Android Wear device to enjoy Google's major software update announced last week.

The-LG-Watch-Urbane-Photo-AFP

The LG Watch Urbane has landed in the Google Store, making it the first Android Wear device to enjoy Google's major software update announced last week.

With a price-tag of $349, the LG Watch Urbane costs the same as the cheapest version of the Apple Watch Sport.

However, its stainless steel case and leather band makes it more of a rival to the stainless steel Apple Watch, which starts at $949.

The LG Watch Urbane, which was first announced at the last Mobile World Congress in Barcelona, comes in ether silver or gold.

The posh-looking watches will also be the first devices to give Google's hand-drawn emoji feature a go.