# ‘Make in India’ devices pushing smartphones sales: Report (HT Tech)

> Source: https://tech.hindustantimes.com/tech/news/make-in-india-devices-pushing-smartphones-sales-report-story-EJ08A5iKXPapAaS4GMy3XL.html

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# ‘Make in India’ devices pushing smartphones sales: Report

## The contribution of India brands was at an all-time high of 45 percent - up 7 percent compared to the fourth quarter of 2015 and “made in India” handsets contributed 67 percent to the sales

Updated on: May 10 2016, 14:21 IST

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The contribution of India brands was at an all-time high of 45 percent - up 7 percent compared to the fourth quarter of 2015 and “made in India” handsets contributed 67 percent to the sales (PTI) 

### By IANS

While India shipped a total of 52.8 million handsets against 55.4 million in the first quarter this year - registering a decline of 4 percent (year-on-year), "Make in India' smartphones have come of age and are pushing the sales, a latest report said on Tuesday.

The contribution of India brands was at an all-time high of 45 percent - up 7 percent compared to the fourth quarter of 2015 and "made in India" handsets contributed 67 percent to the sales, said the "India Mobile Handset Report for 1Q CY 2016" by the market research firm CyberMedia Research (CMR). 

Interestingly, the contribution of Chinese and global brands declined in the same period.

Also read 

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"We saw for the first time that price band of ₹ 10,000- ₹ 15,000 contributed the maximum (22 percent) towards the smartphone shipments. Usually, the prime contributor used to be the price bracket of ₹ 6,000- ₹ 8,000," said Faisal Kawoosa, lead analyst with CMR's Telecom Practice.

This increase has been primarily due to introduction of shipments by Chinese smartphone maker LeEco and launch of new handsets from Lenovo, Oppo, LG, Panasonic, Micromax, Intex, LYF (RJio) and Vivo in ₹ 10,000- ₹ 15,000 price bands. 

"Some of the smartphones that have done exceptionally well in this price band include Lenovo's K4 Note, LeEco's Le 1s, Micromax's Canvas Mega 4G, Huawei's Honor 5X and Intex's Aqua Freedom," Faisal added.

The average selling prices for smartphones is also going up. While in the fourth quarter of 2015, the average selling price for a smartphone was ₹ 12,285, it was ₹ 12,983 in the first quarter this year. The same was ₹ 10,364 in the first quarter of 2015.

"Among the handsets produced out of India, 66 percent of the smartphones and 60 percent of the 4G smartphones were manufactured in India itself. Now is the time to look at the premium segment where the contribution is negligible," Faisal noted.

While the global players are increasingly focusing on 4G LTE technology, domestic players could still see some profits in 3G technology, the report added. 

Samsung, Micromax and Intex remain the "top three" players in the overall market in India.

"In the second quarter, we are waiting to see how Micromax performs after tweaking its brand logo and creating a new approach towards marketing and sales strategy," said Krishna Mukherjee, analyst, telecoms at CMR.

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First Published Date: 10 May, 14:21 IST

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[sendGA4Events(this), 0)" data-item-widget-name="trending stories" data-item-story-type="story" data-item-story-title="CMF Buds 2 key features and price revealed ahead of April 28 launch: Details inside" data-item-target-url="tech.hindustantimes.com/wearables/news/cmf-buds-2-key-features-and-price-revealed-ahead-of-april-28-launch-details-inside-71744687438720.html" data-item-product-position="5" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="image"> ### sendGA4Events(this), 0)" data-item-widget-name="trending stories" data-item-story-type="story" data-item-story-title="CMF Buds 2 key features and price revealed ahead of April 28 launch: Details inside" data-item-target-url="tech.hindustantimes.com/wearables/news/cmf-buds-2-key-features-and-price-revealed-ahead-of-april-28-launch-details-inside-71744687438720.html" data-item-product-position="5" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="title"> CMF Buds 2 key features and price revealed ahead of April 28 launch: Details inside](https://tech.hindustantimes.com/wearables/news/cmf-buds-2-key-features-and-price-revealed-ahead-of-april-28-launch-details-inside-71744687438720.html)

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## Gaming

[₹20000 you should consider"> sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Top 5 gaming monitors under ₹20000 you should consider" data-item-target-url="tech.hindustantimes.com/gaming/news/top-5-gaming-monitors-under-rs-20000-you-should-consider-71762254759956.html" data-item-product-position="1" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="image"> ₹20,000," /> ### sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Top 5 gaming monitors under ₹20000 you should consider" data-item-target-url="tech.hindustantimes.com/gaming/news/top-5-gaming-monitors-under-rs-20000-you-should-consider-71762254759956.html" data-item-product-position="1" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="title"> Top 5 gaming monitors under ₹20000 you should consider](https://tech.hindustantimes.com/gaming/news/top-5-gaming-monitors-under-rs-20000-you-should-consider-71762254759956.html)
[sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Grab gaming consoles at discounted rates during Amazon Great Indian Festival: Up to 72% off" data-item-target-url="tech.hindustantimes.com/gaming/grab-gaming-consoles-at-discounted-rates-during-amazon-great-indian-festival-up-to-72-off-71760602352327.html" data-item-product-position="2" data-item-story-segment="NA" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="image"> ### sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Grab gaming consoles at discounted rates during Amazon Great Indian Festival: Up to 72% off" data-item-target-url="tech.hindustantimes.com/gaming/grab-gaming-consoles-at-discounted-rates-during-amazon-great-indian-festival-up-to-72-off-71760602352327.html" data-item-product-position="2" data-item-story-segment="NA" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="title"> Grab gaming consoles at discounted rates during Amazon Great Indian Festival: Up to 72% off](https://tech.hindustantimes.com/gaming/grab-gaming-consoles-at-discounted-rates-during-amazon-great-indian-festival-up-to-72-off-71760602352327.html)
[sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Pokémon GO Wild Area 2025 to bring Grimmsnarl family, Shiny Hatenna, and global challenges" data-item-target-url="tech.hindustantimes.com/gaming/news/pokmon-go-wild-area-2025-to-bring-grimmsnarl-family-shiny-hatenna-and-global-challenges-71756381158954.html" data-item-product-position="3" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="image"> ### sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Pokémon GO Wild Area 2025 to bring Grimmsnarl family, Shiny Hatenna, and global challenges" data-item-target-url="tech.hindustantimes.com/gaming/news/pokmon-go-wild-area-2025-to-bring-grimmsnarl-family-shiny-hatenna-and-global-challenges-71756381158954.html" data-item-product-position="3" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="title"> Pokémon GO Wild Area 2025 to bring Grimmsnarl family, Shiny Hatenna, and global challenges](https://tech.hindustantimes.com/gaming/news/pokmon-go-wild-area-2025-to-bring-grimmsnarl-family-shiny-hatenna-and-global-challenges-71756381158954.html)
[sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Shade Silver free on Steam for a limited time: Here’s how to get it" data-item-target-url="tech.hindustantimes.com/gaming/news/shade-silver-free-on-steam-for-a-limited-time-here-s-how-to-get-it-71755589849487.html" data-item-product-position="4" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="image"> ### sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Shade Silver free on Steam for a limited time: Here’s how to get it" data-item-target-url="tech.hindustantimes.com/gaming/news/shade-silver-free-on-steam-for-a-limited-time-here-s-how-to-get-it-71755589849487.html" data-item-product-position="4" data-item-story-segment="news" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="title"> Shade Silver free on Steam for a limited time: Here’s how to get it](https://tech.hindustantimes.com/gaming/news/shade-silver-free-on-steam-for-a-limited-time-here-s-how-to-get-it-71755589849487.html)
[sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Call of Duty: Black Ops 7 skips Switch 2 at launch, release date and price leak" data-item-target-url="tech.hindustantimes.com/gaming/call-of-duty-black-ops-7-skips-switch-2-at-launch-release-date-and-price-leak-71755498652282.html" data-item-product-position="5" data-item-story-segment="NA" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="image"> ### sendGA4Events(this), 0)" data-item-widget-name="gaming" data-item-story-type="story" data-item-story-title="Call of Duty: Black Ops 7 skips Switch 2 at launch, release date and price leak" data-item-target-url="tech.hindustantimes.com/gaming/call-of-duty-black-ops-7-skips-switch-2-at-launch-release-date-and-price-leak-71755498652282.html" data-item-product-position="5" data-item-story-segment="NA" data-item-event="story_click" data-item-page-name="story page" data-item-widget-element="title"> Call of Duty: Black Ops 7 skips Switch 2 at launch, release date and price leak](https://tech.hindustantimes.com/gaming/call-of-duty-black-ops-7-skips-switch-2-at-launch-release-date-and-price-leak-71755498652282.html)
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## Trending News

### Airtel 5G SIM card will now be delivered in 10 minutes with Blinkit- How to order

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### Infinix Note 50s 5G+ set to launch in India with 64MP camera and MediaTek Dimensity 7300 SoC

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### Xiaomi X Pro QLED Series sale starts in India: Check price, availability, and more

![](https://images.hindustantimes.com/tech/img/2025/04/16/414x233/ScreenshTV_1744803291290_1744803314121.png) 

### Apple plans to train AI using your on-device data without accessing personal content or emails: Report

![](https://images.hindustantimes.com/tech/img/2025/04/15/414x233/Apple_Intelligence_1744705908242_1744705908517.jpg) 

### CMF Buds 2 key features and price revealed ahead of April 28 launch: Details inside

![](https://images.hindustantimes.com/tech/img/2025/04/15/414x233/CMF_Buds_2_1744687708811_1744687708991.jpg) 

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