Men spend more on apps than women

Men are spending an average of 31% more than females every time they make an in-game purchase in a freemium game on their mobile phone. Read on for more...

By: RELAXNEWS
| Updated on: Sep 20 2011, 19:31 IST

Men are spending an average of 31% more than females every time they make an in-game purchase in a freemium game on their mobile phone. Males aged between 25-34 spend the most on in-app purchases, said app market analyst Flurry in a September 16 blog post.

The average amount paid per transaction in freemium games (games that are free to download but encourage players to make in-app purchases to access extra game features or levels) by males aged 25-34 was $16.40 while females within the same age bracket spent an average of $12.00.

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The gender gap was the most evident between 25- and 34-year-olds, but the phenomenon was evidenced across all age brackets.

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Despite the difference in spending habits, Flurry found that the average time spent playing freemium games on mobile was "relatively evenly split among males and females, with 18-34 males (coincidentally considered the best target for hardcore games) representing the largest group about a third of all players."

A recent survey by market researcher Nielsen found that females were more likely to use social networking apps like Facebook and Twitter on their Android-powered smartphones than males, while the opposite was true for apps such as Google Maps and Gmail.

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First Published Date: 20 Sep, 18:57 IST
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