Netflix starts testing ‘Fast Laughs' feature in India, will show funny clips from series and films
Netflix has started testing a new feature called “Fast Laughs” in India. This feature will show users funny clips from different Netflix series and films. It will also show clips from stand-up specials. The test is rolling out on Android and iOS for select users in India. Fast Laughs launched in March this year in select countries including Australia, Canada, US, and UK.
Select Netflix users in India should start seeing the new feature today. A new Fast Laughs tab will appear on the bottom navigation menu of the Netflix app. Once you tap on Fast Laughs, clips will automatically start playing, and it will continue showing the next clip when one ends. That's not all. The Fast Laughs screen comes with options to share the video clip on WhatsApp, Instagram, Snapchat and Twitter. You can also start viewing the series or film immediately by tapping the play button, or add them to your list.
"We're always looking for new ways to improve the Netflix experience. A lot of our members love comedy so we thought this would be an exciting new way to help them discover new shows and enjoy classic scenes. We experiment with these types of tests in different countries and for different periods of time - and only make them broadly available if they improve the member experience,” a Netflix spokesperson said in a statement.
The new Netflix test should start appearing to select new and existing users. Fast Laughs looks like another attempt by Netflix to help improve content discovery on the platform. Netflix has a ton of content for users to watch but it can sometimes get difficult to find what you want to watch. It recently started testing the Play Something feature on Android, a feature that plays different series or films based on your interests.