# Noise acquires AI-powered women's wellness platform SocialBoat | Tech News (HT Tech) > Noise, a leading smartwatch and connected lifestyle brand in India, has acquired SocialBoat, an AI-powered women's wellness platform. # Noise acquires AI-powered women's wellness platform SocialBoat ## Noise, a leading smartwatch and connected lifestyle brand in India, has acquired SocialBoat, an AI-powered women's wellness platform. May 23 2024, 11:10 IST ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook.png) ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook-hover.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Share.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Shareclicked.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp-hover.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter-hover.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook-hover.png) ![Bookmark](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmark.png) ![Bookmarked](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmarked.png) ![Noise acquires AI-powered women's wellness platform SocialBoat](https://images.hindustantimes.com/tech/img/2024/05/23/1600x900/Noise_social_boat_1716442807750_1716442819262.jpg) Noise expands its smart ring technology by acquiring AI-powered women's wellness platform SocialBoat, aiming to enhance health tracking and overall user experience. (Noise) ![Author Photo](https://images.hindustantimes.com/tech/static/revamp/images/png/HTTech-new-circle-logo.png) ### By HT TECH Noise, a prominent smartwatch brand, has announced the acquisition of SocialBoat, an AI-powered women’s wellness platform, for an undisclosed amount. This move is part of Noise's strategy to advance innovation in smart rings, particularly its premium wearable, the Luna Ring. ## Enhancing Tech Capabilities The acquisition of SocialBoat is expected to enhance Noise's technology offerings and build specialized capabilities. SocialBoat, recognized for its AI and women’s health expertise, was India's highest-rated app in the women's health category. The platform uses AI algorithms to analyze data from various sources, including wearables, and offers personalized recommendations for nutrition, fitness, menstrual health, and overall well-being. With this integration, Noise aims to improve the health tracking features of the Luna Ring, thereby benefiting women users by providing comprehensive well-being support. Also read click here. ## Also Read - Noise launches Pop Buds with ENC, 50 hours of battery life; Check features, price and more ## Advancement in Smart Ring Technology This acquisition aligns with Noise's recent introduction of AI features in the Luna Ring, marking it as the first brand globally to integrate AI into a smart ring. The addition of AI is intended to enhance the Luna Ring’s health and fitness tracking capabilities. As part of the acquisition, Swapnil Vats, Co-founder and CEO of SocialBoat, has joined Noise’s innovation team. His experience with AI in wellness applications is expected to further develop the Luna Ring’s advanced metrics. ## Also Read - Noise ColorFit Pulse 4 smartwatch launched with always-on display: Check specs, price and more ## Commitment to Innovation Amit Khatri, Co-Founder of Noise, emphasized the strategic importance of this acquisition for advancing the Luna Ring. He noted that the goal is to continue improving the smart wearable experience by leveraging AI and specialized health analytics. The integration of SocialBoat’s expertise into Noise’s ecosystem is aimed at addressing the evolving needs of consumers and enhancing the technological capabilities of Noise’s products. ## Also Read - Best noise cancelling headphones: From Sony, JBL to Bose, check top 5 options to consider Overall, Noise's acquisition of SocialBoat represents a step towards expanding its technological prowess in the smart wearable sector. By combining its existing technology with SocialBoat’s AI capabilities, Noise seeks to advance its offerings and redefine the user experience for its smart rings. One more thing! We are now on WhatsApp Channels! Follow us there so you never miss any updates from the world of technology. ‎To follow the HT Tech channel on WhatsApp, clickhere to join now! Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. 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