# Online shoppers don't want browsing pattern tracked: Survey (HT Tech) > Even as online tracking of consumer data is gaining momentum, a survey by a consumer engagement technology company has said a majority of online customers do not want their browsing behaviour to be tracked. # Online shoppers don't want browsing pattern tracked: Survey ## Even as online tracking of consumer data is gaining momentum, a survey by a consumer engagement technology company has said a majority of online customers do not want their browsing behaviour to be tracked. Mar 13 2015, 17:05 IST ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook.png) ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook-hover.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Share.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Shareclicked.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp-hover.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter-hover.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook-hover.png) ![Bookmark](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmark.png) ![Bookmarked](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmarked.png) Even as online tracking of consumer data is gaining momentum, a survey by a consumer engagement technology company has said a majority of online customers do not want their browsing behaviour to be tracked. Conducting a survey on consumer behaviour towards brand loyalty, Mumbai-based EMart Solutions said data security was of paramount importance for online shoppers as 61 percent of the people surveyed do not wish online portals to track their browsing behaviour, while 64 percent of the respondents were unwilling to share their household information. Interestingly, the survey said 51 percent of the buyers do respond to personalised targeted marketing despite their reluctance to share personal or household information. Also read click here. The survey was conducted in 21 states covering more than 500 cities with over 6,500 respondents. The surveyor said most of the respondents in metro cities were part of brand loyalty programmes across multiple categories. Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. 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