Pinterest in talks to acquire VSCO photo app maker | Tech News

Pinterest in talks to acquire VSCO photo app maker

Discussions with Pinterest, another company centered on images and visual expression, are ongoing and a deal price couldn’t be learned.

By:BLOOMBERG
| Updated on: Aug 21 2022, 16:18 IST
The Pinterest logo on a laptop computer arranged in Saint Thomas, Virgin Islands, U.S., on Friday, Jan. 29, 2021.
The Pinterest logo on a laptop computer arranged in Saint Thomas, Virgin Islands, U.S., on Friday, Jan. 29, 2021. (Bloomberg)

Pinterest Inc. has held talks to buy Visual Supply Co., maker of the VSCO photo-editing app, according to a New York Times report citing two people with knowledge of the matter.

The 10-year-old platform shares some of the early appeal of Instagram, offering a distinctive set of film-like photo filters along with an image editor. The company, still focused on its titular product, has added video-editing tools and raised $90 million in funding, and was last valued at $550 million, the paper reported.

You may be interested in

MobilesTablets Laptops
Apple iPhone 15 Pro Max
  • Black Titanium
  • 8 GB RAM
  • 256 GB Storage
28% OFF
Samsung Galaxy S23 Ultra 5G
  • Green
  • 12 GB RAM
  • 256 GB Storage
Google Pixel 8 Pro
  • Obsidian
  • 12 GB RAM
  • 128 GB Storage
Apple iPhone 15 Plus
  • Black
  • 6 GB RAM
  • 128 GB Storage

Discussions with Pinterest, another company centered on images and visual expression, are ongoing and a deal price couldn't be learned, the report said.

Also read
Looking for a smartphone? To check mobile finder click here.

A year ago, VSCO cut 45 jobs in response to the coronavirus outbreak, with Chief Executive Officer Joel Flory explaining on LinkedIn that the startup “would need to shift towards running a self-sustaining business.” For Pinterest, which functions as a place to collect and share images, acquiring the VSCO editing suite and user base would help grow its audience and potentially enhance what its own mobile app can do.

Both Pinterest and VSCO representatives declined to comment on deal discussions to the paper. VSCO is focused on expanding the business and is “always meeting with different companies across the creative space at any given time,” spokeswoman Julie Inouye told the New York Times.

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 03 Apr, 07:36 IST
Tags:
NEXT ARTICLE BEGINS