# PUSHBACK! Apple Cuts CEO Tim Cook's Salary By Over 40% | Tech News (HT Tech)

> Apple Inc. is cutting CEO Tim Cook’s salary by more than 40% to $49 million in 2023.

# PUSHBACK! Apple Cuts CEO Tim Cook's Salary By Over 40%

## Apple Inc. is cutting CEO Tim Cook’s salary by more than 40% to $49 million in 2023.

Jan 13 2023, 18:20 IST

![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook.png)

![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook-hover.png)

![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Share.png)

![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Shareclicked.png)

![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp.png)

![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp-hover.png)

![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter.png)

![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter-hover.png)

![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook.png)

![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook-hover.png)

![Bookmark](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmark.png)

![Bookmarked](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmarked.png)

![Tim Cook salary](https://images.hindustantimes.com/tech/img/2023/01/13/1600x900/APPLE-FILES-US-IT-EARNINGS-Apple-1_1673613657951_1673613657951_1673613691191_1673613691191.jpg)

![icon](https://images.hindustantimes.com/tech/static/revamp/images/png/imageviewall.png)

Apple CEO Tim Cook speaks at an Apple special event at Apple Park in Cupertino, California. (File photo) (AFP)

![Author Photo](https://images.hindustantimes.com/tech/static/revamp/images/png/HTTech-new-circle-logo.png)

### By BLOOMBERG

Apple Inc. is cutting Chief Executive Officer Tim Cook’s salary by more than 40% to $49 million in 2023, citing investor guidance and a request from Cook himself to adjust his pay.

As part of the changes, the percentage of stock units awarded to Cook and tied to Apple’s performance will increase to 75% in 2023 from 50%, as well as in future years, the company said in a regulatory filing Thursday. For 2022, Cook received compensation of $99.4 million, including $3 million in base salary, about $83 million in stock awards and a bonus. That was up slightly from 2021, when his total pay package was $98.7 million.

Cook’s latest pay was based on “balanced shareholder feedback, Apple’s exceptional performance and a recommendation from Mr. Cook,” the iPhone maker said in the filing. The company also plans to “position Mr. Cook’s annual target compensation between the 80th and 90th percentiles relative to our primary peer group for future years,” Apple said.

Also read

click here.

Apple has drawn criticism from groups such as Institutional Shareholder Services about Cook’s previous compensation package, but a majority of shareholders voted to approve it last year. ISS, a top advisory firm, complained that Cook’s stock would continue to vest post-retirement and that half of the rewards didn’t depend on performance criteria like the company’s share price.

The $49 million in target compensation includes the same $3 million salary and $6 million bonus as in 2022, as well as an equity award value of $40 million. His equity award value in 2022 was $75 million. Cook’s actual total compensation for 2023 could fluctuate based on the company’s stock performance.

Cook, 62, has pledged to give away his wealth to charitable causes.

It’s rare for CEOs to recommend their own compensation be docked. Pay packages have gotten increasingly lavish, and 2021 was a record year for executive compensation, according to Bloomberg data.

But shareholders have increasingly pushed back on such packages. A record number of so-called say-on-pay votes failed in 2021, which may have reflected shareholders’ frustrations with how companies performed during the pandemic, according to Mercer.

Apple also disclosed 2022 compensation for Chief Financial Officer Luca Maestri, General Counsel Kate Adams, retail chief Deirdre O’Brien and Chief Operating Officer Jeff Williams. Those executives were all paid about $27 million — including salary, stock and a bonus — in 2022, slight increases from the previous year.

The Cupertino, California-based technology giant also announced that its annual shareholder meeting will take place virtually on March 10.

Apple shares declined 27% last year, though that was less of a drop than the one suffered by the tech-heavy Nasdaq Composite Index. They’ve climbed 2.7% so far this year.

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

13 Jan, 18:17 IST

apple

tim cook

![HT Tech Awards](https://tech.hindustantimes.com/ht-tech-power-list-awards-2026/httech-awards-banner-new.webp)

### Related Stories

29 Sept 2026

71,673,613,364,224

NEXT ARTICLE BEGINS

![View all](https://images.hindustantimes.com/tech/static/revamp/images/png/view-all-icon.png)

## Tips & Tricks

![Ghibli-style art](https://images.hindustantimes.com/tech/img/2025/03/28/414x233/ChatGPT_Ghibli_style_images_1743161814450_1743161814596.jpg)

### How to turn your photos into Ghibli-style art with ChatGPT for free: Step-by-step guide

![How to create an invitation using iPhone’s new Apple Invites app- Step-by-step guide](https://images.hindustantimes.com/tech/img/2025/02/14/414x233/invites_1738728829564_1739543695649.png)

### How to create an invitation using iPhone’s new Apple Invites app- Step-by-step guide

![Apple TV app arrives on Android phones and tablets: What you get and how to install it](https://images.hindustantimes.com/tech/img/2025/02/13/414x233/unnamed_1739426557335_1739426567634.jpg)

### Apple TV app arrives on Android phones and tablets: What you get and how to install it

![Vodafone Idea OTT plans](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### Vodafone Idea users can now stream 17 OTT apps with one subscription: Here's how

![Android data transfer methods](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### How to transfer data from one Android to another using Google backup, USB-C cable, and more

## Editor’s Pick

![iPhone 16e launched with A18 chip, Apple AI—bringing flagship power on a budget: Check specs, price](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### iPhone 16e launched in India: All details about the new budget mobile from Apple

![DeepSeek was founded in China with only a fraction of the budget of the top AI companies in the US.](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### DeepSeek AI: How it works, who’s behind it, how it’s different from ChatGPT, and its big US market impact explained

![iPhone 17 Air likely to get this feature that iPhone 17 Pro models may miss out on](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### iPhone 17 Air likely to get this feature that iPhone 17 Pro models may miss out on

![Google Whisk AI explained: How remixing works, availability, and how it differs from Gemini](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### Google Whisk AI explained: How remixing works, availability, and how it differs from Gemini

![iOS 18.4 beta arriving soon: Know why it is the biggest iPhone update](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### iOS 18.4 beta arriving soon: Know why it is the biggest iPhone update

## Trending Stories

![Airtel 5G SIM card will now be delivered in 10 minutes with Blinkit- How to order](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### Airtel 5G SIM card will now be delivered in 10 minutes with Blinkit- How to order

![Infinix Note 50s 5G+](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### Infinix Note 50s 5G+ set to launch in India with 64MP camera and MediaTek Dimensity 7300 SoC

![Xiaomi X Pro QLED Series sale starts in India: Check price, availability, and more](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### Xiaomi X Pro QLED Series sale starts in India: Check price, availability, and more

![Apple Intelligence AI training](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### Apple plans to train AI using your on-device data without accessing personal content or emails: Report

![CMF Buds 2](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### CMF Buds 2 key features and price revealed ahead of April 28 launch: Details inside

keep up with tech

![Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/tech-facebook.png)

![Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/tech-twitter.png)

![WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/tech-whatsApp.png)

![Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/tech-facebook.png)

## Gaming

![Check out these five gaming monitors under  <span class='webrupee'>₹</span>20,000,](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### Top 5 gaming monitors under ₹20000 you should consider

![gaming consoles](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### Grab gaming consoles at discounted rates during Amazon Great Indian Festival: Up to 72% off

![Pokémon GO Wild Area 2025](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### Pokémon GO Wild Area 2025 to bring Grimmsnarl family, Shiny Hatenna, and global challenges

![Shade Silver](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### Shade Silver free on Steam for a limited time: Here’s how to get it

![Call of duty](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### Call of Duty: Black Ops 7 skips Switch 2 at launch, release date and price leak

![View all](https://images.hindustantimes.com/tech/static/revamp/images/png/view-all-icon.png)

## Trending News

### Airtel 5G SIM card will now be delivered in 10 minutes with Blinkit- How to order

![Airtel 5G SIM card will now be delivered in 10 minutes with Blinkit- How to order](https://images.livemint.com/static/static/1x1_img.gif)

### Infinix Note 50s 5G+ set to launch in India with 64MP camera and MediaTek Dimensity 7300 SoC

![Infinix Note 50s 5G+](https://images.livemint.com/static/static/1x1_img.gif)

### Xiaomi X Pro QLED Series sale starts in India: Check price, availability, and more

![Xiaomi X Pro QLED Series sale starts in India: Check price, availability, and more](https://images.livemint.com/static/static/1x1_img.gif)

### Apple plans to train AI using your on-device data without accessing personal content or emails: Report

![Apple Intelligence AI training](https://images.livemint.com/static/static/1x1_img.gif)

### CMF Buds 2 key features and price revealed ahead of April 28 launch: Details inside

![CMF Buds 2](https://images.livemint.com/static/static/1x1_img.gif)

## Trending Gadgets

Mobiles

Laptops

Tablets

![HT Tech](https://images.hindustantimes.com/tech/static/revamp/images/png/HT_tech-new.gif)

- https://tech.hindustantimes.com/tech/news/pushback-apple-cuts-ceo-tim-cook-salary-by-40-71673613364224.html