# Samsung aims to double online smartphone sales in India (HT Tech) > Samsung’s expects its Galaxy M series phones which sold over 2 million units since launch to help double the company’s online sales. # Samsung aims to double online smartphone sales in India ## Samsung’s expects its Galaxy M series phones which sold over 2 million units since launch to help double the company’s online sales. May 30 2019, 12:37 IST ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook.png) ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook-hover.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Share.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Shareclicked.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp-hover.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter-hover.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook-hover.png) ![Bookmark](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmark.png) ![Bookmarked](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmarked.png) ![Samsung to ramp up its online sales in India this year.](https://images.hindustantimes.com/tech/rf/image_size_960x540/HT/p2/2019/05/30/Pictures/delhi-customer-prays-inside-new-samsung-showroom_c6a89806-82a7-11e9-9324-f283958e02d5.jpg) Samsung to ramp up its online sales in India this year. (REUTERS) ![Author Photo](https://images.hindustantimes.com/tech/static/revamp/images/png/HTTech-new-circle-logo.png) ### By REUTERS Samsung Electronics aims to double its online smartphone sales in India this year to $1 billion, driven largely by a new budget range of devices, the head of its mobile business for the country said on Wednesday. Smartphones and fashion are among the most popular purchases in India's fast-growing e-commerce market, which Deloitte expects to more than treble between 2017 and 2021 to $84 billion. The South Korean tech giant in February launched its Galaxy M-series phones in India, which are sold only through Samsung's website and Amazon India. Also read click here. That range of devices, priced between ₹7,990 ($114.23) and ₹17,990 ($257.20), has sold over 2 million units since launch and will help Samsung double its online sales, Asim Warsi, senior vice president of Samsung India, told Reuters in an interview. "Business-to-consumer sales in the online market are expected to be $4.5 billion this year and, if that is so, we should be around 25 percent of the market," Warsi said. Samsung is facing stiff competition in the world's second-biggest smartphone market, where it was once the clear leader, from rivals like China's Xiaomi, which sells the bulk of its cheap, high-spec phones online. Hong Kong-based tech researcher Counterpoint pegged Xiaomi's market share by shipments at 29% in the quarter to March, ahead of Samsung on 23%. Samsung, which assembles all phones it sells in India locally, has fought back by reshuffling its smartphone portfolio, launching the Galaxy M-series, which is only sold online, and Galaxy A-series that sells offline as well. "All of these launches are keeping us in very good double-digit growth nick," Warsi said, adding Samsung would launch a new M-series phone in June priced around 20,000 rupees. Samsung's total mobile phone sales in India touched ₹373.5 billion in the 12 months to end-March 2018, according to regulatory filings. Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. 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