Samsung launches a special purchase program for defence personnel in India

This program will be available for all udChalo verified customers to purchase Samsung products on its online store.

With the launch of this program, Armed Forces personnel in India will be able to buy Samsung smartphones and appliances from the comfort of their home. (REUTERS)

Samsung India on Thursday announced a partnership with udChalo, which is an online travel portal for Indian Defence personnel in India. As a part of this partnership, the two companies have launched a Defence Purchase Program for the Indian Armed Forces Personnel in India.

This program will be available for all udChalo verified customers to purchase Samsung products on its online store. With the launch of this program, Armed Forces personnel in India will be able to buy Samsung smartphones and appliances from the comfort of their home. They will also be able to avail exciting offers and discounts on purchasing devices using this scheme.

In addition to this, the Armed Forces personnel using the Defence Purchase Program will get exclusive discounts and offers on Samsung Galaxy smartphones, tablets, wearables, TVs and appliances. They will also get free insurance cover on select products. Samsung also said that all other consumer offers, such as no-cost EMI, cashbacks and easy exchange will also be applicable on these transactions.

To avail exciting offers, all udChalo verified customers must log in to the udChalo website after which they will be re-directed to Samsung.com for selection and purchase of products.

“Our new employee purchase program will excite millions of defence personnel looking to access the latest technology across product categories,” said Akash Saxenaa, Senior Director, B2B Business, Samsung India.