Samsung's latest sees eye-to-eye with iPhone

Locked in a fierce battle in the smartphone market, South Korean giant Samsung was on Thursday all set to unveil its latest device aimed at challenging Apple in its home market. Apple feels the gravity

Locked in a fierce battle in the smartphone market, South Korean giant Samsung was on Thursday all set to unveil its latest device aimed at challenging Apple in its home market.

The Galaxy S IV unveiled on Thursday at New York's Radio City Music Hall has been generating buzz worthy of the iPhone, as the two firms fight for leadership in smartphones in the US and global markets. Samsung has released no details about the device, but it is widely expected to be an upgraded, slightly larger version of Galaxy S III.

Media reports say the S IV will be able to respond to eye movements with an enhanced interface, and will offer an improved display. Samsung has released a series of videos on the Internet and has hired dancers to promote Thursday's event with street performances in Times Square, with a sign that reads, 'Be Ready 4 The Next Galaxy.'

Apple is believed to be working on its own upgrades, including a new version of the iPhone. But its shares have slumped 40% from highs hit last year.