ShareChat inks music licensing deal with T-Series

ShareChat says that with this collaboration, over 180 million active users on ShareChat and Moj would now be able to explore hundreds and thousands of songs from the T-Series music library and add to their own videos.

ShareChat inks a deal with T-Series. (ShareChat)

Indian social media platform ShareChat has inked a deal with T-Series for licensing its entire catalogue of music on its social media platform. As a part of the collaboration, users of ShareChat and its short video sharing app, Moj, will get access to T-series' music collection on these platforms.

ShareChat says that with this collaboration, over 180 million active users on ShareChat and Moj would now be able to explore hundreds and thousands of songs from the T-Series music library and add to their own videos, making their creation more lively and enjoyable. With this agreement, ShareChat has become the first Indian social media and short video platform to sign partnership deals with various music labels.

“We are delighted to partner with ShareChat, and this association sets a fresh beginning between us and the social media platforms. This moment celebrates the contribution of great music to social media, and we commend ShareChat for respecting the copyrights. It's great to see ShareChat agree with our philosophy,” T-Series MD Bhushan Kumar said in a statement.

“We are delighted to partner with ShareChat, and this association sets a fresh beginning between us and the social media platforms. This moment celebrates the contribution of great music to social media, and we commend ShareChat for respecting the copyrights. It's great to see ShareChat agree with our philosophy,” said ShareChat Director Berges Y Malu.

Notably, the development comes shortly after ShareChat acquired hyperlocal information platform, Circle Internet, for an undisclosed sum. With this acquisition, Circle Internet's 15-member team will join ShareChat and work towards building a community-driven user-generated hyperlocal content system.