Social media more addictive than alcohol, cigarettes | HT Tech

Social media more addictive than alcohol, cigarettes

According to a new study, checking email and social media is more addictive than even cigarettes and alcohol. The study claims that though the need for sleep and leisure topped the list of 'self-control failure rates', social media came ahead of the urge to have a Camel Light.

By:ANI
| Updated on: Feb 06 2012, 15:03 IST

Checking email and social media is more addictive than cigarettes and alcohol, a new study has confirmed.

A team from Chicago University's Booth Business School conducted an experiment using BlackBerry devices to test the will power of 205 people between the ages of 18 and 85 in the German city of Wurtzburg.

You may be interested in

MobilesTablets Laptops
7% OFF
Apple iPhone 15 Pro Max
  • Black Titanium
  • 8 GB RAM
  • 256 GB Storage
23% OFF
Samsung Galaxy S23 Ultra 5G
  • Green
  • 12 GB RAM
  • 256 GB Storage
Google Pixel 8 Pro
  • Obsidian
  • 12 GB RAM
  • 128 GB Storage
Apple iPhone 15 Plus
  • Black
  • 6 GB RAM
  • 128 GB Storage

Participants were asked seven times a day over the course of a week to identify desires they were experiencing and the strength of said desires.

Also read
Looking for a smartphone? To check mobile finder click here.

The team sifted through thousands of responses and came up with some telling results.

Though the need for sleep and leisure topped the list of "self-control failure rates", checking in with social media, email and work came ahead of the urge to have a Camel Light, while sipping on that glass of 12-year single malt scotch.

"Desires for media may be comparatively harder to resist because of their high availability and also because it feels like it does not 'cost much' to engage in these activities, even though one wants to resist," the Discovery News quoted lead researcher Wilhelm Hofmann as telling the Guardian.

"With cigarettes and alcohol there are more costs -- long-term as well as monetary -- and the opportunity may not always be the right one.

"So, even though giving in to media desires is certainly less consequential, the frequent use may still 'steal' a lot of people's time," Hofmann added.

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 06 Feb, 14:40 IST
NEXT ARTICLE BEGINS