tech

Spotify creates ‘Alone With Me’ AI experience with The Weeknd

The AI experience features a digital avatar of The Weeknd who is designed to connect with listeners through their listening data.

The Weeknd's AI experience by Spotify.
The Weeknd's AI experience by Spotify. (Spotify)

Spotify has launched an immersive AI experience for The Weeknd that’s powered by listening data. Users can interact with a life-like version of The Weeknd and talk about their listening history of the artist on Spotify.

The AI experience for The Weeknd is called “Alone With Me” and it can be accessed through this link. You’ll have to connect your Spotify account to experience this feature. Also, it’s better if you have a strong listening history of The Weeknd on Spotify. You’re greeted by this AI version of The Weeknd who starts off by calling out your Spotify username.

The Weeknd continues talking about highlights from your listening data. Things like the most listened to Weeknd song and duration will be mentioned. The Weeknd will also mention when you first started listening to him on Spotify and which day you listen to his songs the most. You’ll also see The Weeknd change positions from walking to sitting on a chair, or staring at you even.

The AI version of The Weeknd.
The AI version of The Weeknd. (HT Tech)

The experience is pretty cool but this AI version of The Weeknd is slightly creepy. Also, the audio and lip movement isn’t synced properly. Spotify said it used AI and 3D mapping technology to get The Weeknd’s avatar for this experience. It also utilised existing footage and audio recordings of The Weeknd. After the conversation is over, three of The Weeknd’s songs from his After Hours will play with his visuals in the background.

Spotify has something else for Billie Eilish fans too. It’s created a microsite for Billie Eilish’s new single “my future”. Here, fans are encouraged to write a letter to their future selves. Once the letter is written they can choose a date on when they wish to receive it back. The microsite “A Letter to Your Future Self” will be available for two months.