Tag Heuer launches Racer luxury phone

Swiss luxury watchmaker Tag Heuer has ventured into tech market with a luxury handset - Tag Heuer Racer. The new 'avant garde communication' phone is crafted with carbon fiber that makes it ultra-lightweight and shock-resistant.

Tag-Heuer-Racer

Swiss luxury watchmaker Tag Heuer has ventured into tech market with a luxury handset - Tag Heuer Racer.

Supposedly inspired by GT and Formula 1 racing cars, the new 'avant garde communication' phone is crafted with carbon fiber that makes it ultra-lightweight and shock-resistant. The device is powered by Android Gingerbread and features a unique 3D interface.

This latest entrant in the luxe phones category is all set to give competition to high-end phones such as Vertu Signature Collection and Prada phone by LG.

Tag Heuer's Racer collection is priced at $3,700 and will hit the markets in July this year.