Twitter to launch cookie based retargeted ads on mobile

Twitter is reportedly going to roll out retargeted ads fueled by browser cookies to target mobile users based on what they surf on the web.

By:ANI
| Updated on: Dec 05 2013, 15:54 IST
image caption
image caption

Twitter is reportedly going to roll out retargeted ads fueled by browser cookies to target mobile users based on what they surf on the web.



Cookie retargeted ads could make sure that the ads seen on Twitter are for those things which users actually want, TechCrunch reports.

According to the report, all advertisers might not be immediately eligible to buy the ads, and they might not show up to all users even.

Follow HT Tech for the latest tech news and reviews , also keep up with us on Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 05 Dec, 15:52 IST
NEXT ARTICLE BEGINS