Uber apologises for sexist ‘Wife Appreciation Day’ promo in Bengaluru | HT Tech

Uber apologises for sexist ‘Wife Appreciation Day’ promo in Bengaluru

The company later apologised for the ad and removed it.

By: INDO ASIAN NEWS SERVICE
| Updated on: Sep 19 2017, 18:04 IST
A man arrives at the Uber offices in US.
A man arrives at the Uber offices in US. (Reuters File Photo)

Global ride hailing app Uber has apologised after its food delivery service's 'Wife Appreciation Day' promotion in Bengaluru was called out for being 'sexist' by social media users from across the world.

Through its app, the company had put out a promotional message on Sunday for UberEATS, its food delivery platform, which was launched in the city a month ago.

You may be interested in

MobilesTablets Laptops
7% OFF
Apple iPhone 15 Pro Max
  • Black Titanium
  • 8 GB RAM
  • 256 GB Storage
28% OFF
Samsung Galaxy S23 Ultra 5G
  • Green
  • 12 GB RAM
  • 256 GB Storage
Google Pixel 8 Pro
  • Obsidian
  • 12 GB RAM
  • 128 GB Storage
Apple iPhone 15 Plus
  • Black
  • 6 GB RAM
  • 128 GB Storage

"Dear husbands, a gentle reminder - today is Wife Appreciation Day," the promotion read.

Also read
Looking for a smartphone? To check mobile finder click here.

"Order on UberEATS and let your wife take a day off from the kitchen," it said.

Later, the company had apologised for the promotion and removed it. "This was totally inappropriate. We've removed it and we apologise," Uber had tweeted.

The message was shared across social media leading to Twitterati accusing the company of promoting sexism.

A Twitter user @rashi_kakkar said:

After a series of tweets from people, the company's Chief Brand Officer Bozoma Saint John said:

The online cab aggregating application has battled several allegations of sexism even in the past.

Its Chief Executive Officer Travis Kalanick had stepped down in June after numerous allegations of sexism, discrimination and sexual assault were levelled against the company's top officials.

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 19 Sep, 18:04 IST
NEXT ARTICLE BEGINS