Video Automation: Why it’s important for media publishers? | Tech News

Video Automation: Why it’s important for media publishers?

Video marketing is one of the significant ways to show your customer and audience what your product is all about.

By: HT TECH
| Updated on: May 31 2022, 21:24 IST
Video automation is one of the key factors to compete and stand firm and unique from others. Personalization is something that makes you stand apart from the crowd. (Representative Image)
Video automation is one of the key factors to compete and stand firm and unique from others. Personalization is something that makes you stand apart from the crowd. (Representative Image) (Pixabay)

By Piyush Rajesh Gupta.

Do you remember the article you read yesterday?

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Aaah, you didn't read any?

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No Worries, but you would agree with me on this that even if you would have read anything about a product, service, or just for information, there are chances that it had slipped off your mind by now.

In this fast-moving world, we have a lot going on in our minds that it becomes difficult to remember everything.

But as a media publisher, no one could know better than you how important it is to get into the head of your target audience. Video marketing is one of the significant ways to show your customer and audience what your product is all about, and how your content and service are going to make their life easier. When we as a customer see a face or some cartoon we correlate with the character to a certain extent and it is a basic human instinct when we find something alike or relatable, we just fall for it.

And that's your win as a publisher.

Importance of Videos in Publishing & Media House.

Personalized videos

Do you remember the last time Google photos reminded you of your favourite photos in a video form? I know you got emotional and wanted to spend more time checking other photos as well and guess what?

Mission accomplished!

They wanted to make you spend more time on their Application. And that's what exactly you want from your target audience. You want them to spend more and more time on your website and check out more.

So, Video automation is one of the key factors to compete and stand firm and unique from others. Personalization is something that makes you stand apart from the crowd. It gives your audience a sense of emotional touch that they can relate to.

Time-saving

Video automation cuts out the lengthy process by making it automated from editing, captioning, and formatting to posting it on different media platforms.

Analytics & Insights

As a media publisher, or content creator you have to be very specific about the target audience, who are they? What do they want to see? Video Automation plays a crucial role to provide you with the data and insights to understand your audience and customer.

Easy customization

Video automation tools help you generate different customized pieces of videos from the same war clip. By looking at the Analytics you can figure out different ways to reproduce the same old clip in different creative forms with the help of Video Automation tools.

What can Video automation do for you?

Video Automation can be a simple step of editing a video automatically or Captioning the video for you quickly with many humanitarian efforts. Here are a few areas where Video Automation can do wonders for your video.

Create Video from Text

Creating videos doesn't always mean shooting them with some props and fancy setup but it can be a simple info video by just Text transitioning over the screen. Video Automation tools will cut off your efforts here too and will convert your text stories into video forms. Video editors like Magisto, Invideo, are providing you with the best service for converting your text into videos.

Captioning Multilanguage

It's no secret that people love having the touch of their mother tongue in whatever they listen to, read or see. You can leverage the Video automation tools to do so. Kamua is here to help you Caption your videos in Multi-Language without much human intervention in it.

Auto format for different platforms

Auto formatting features are one of the important options available in video automation tools to make your videos more pleasing.

Hassle-free sharing on social platforms

Now you don't have to post your video separately, you just need to upload it on the video automation tool JellySmack and it will automatically post the video on different social platforms.

Auto edit & Video creation

The auto edit option allows you to edit the video by just setting up the video on Automation software & tools. Moovly is helping brands automate the production and editing of videos for their customers.

Conclusion

From time-saving to auto-editing, Video Automation is changing the way publishers used to create videos before. It is becoming essential for Creators and publishers. The uphill battle is ON, where you have to compete every day with other creators. You need to show up consistently to make a firm stand in the market. Automation makes it more seamless by providing you with all the automated features of editing, posting, formatting & many others.

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First Published Date: 31 May, 21:23 IST
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