Wal-Mart selling Apple's iPhone 5 at big discount | HT Tech

Wal-Mart selling Apple's iPhone 5 at big discount

Wal-Mart Stores Inc said on Friday that it began selling Apple Inc's flagship iPhone 5 smartphone at a big discount in thousands of its stores.

By:REUTERS
| Updated on: Dec 15 2012, 16:57 IST

Wal-Mart Stores Inc said on Friday that it began selling Apple Inc's flagship iPhone 5 smartphone at a big discount in thousands of its stores.


Wal-Mart said it is selling the 16 GB Apple iPhone 5 for $127, versus an original price of $189.97. The price is valid with a two-year contract from wireless carriers Verizon, Sprint and AT&T, the retailer added.

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Wal-Mart said it is also selling the 16 GB iPhone 4S and the 16 GB iPad with Retina display and WiFi at discounts.

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The offers will be available for 30 days in about 3,000 of Wal-Mart's stores, which were not identified. They are not available online, according to the retailer.

Apple has focused on high-priced, premium gadgets for many years and has strictly enforced its prices with retailers and other distributors. However, a Wal-Mart spokeswoman said on Friday that the discounts were arranged with Apple.

'We worked together with them on this,' the spokeswoman, Sarah Spencer, said. 'They are a great partner.'

Wal-Mart is pricing the iPad starting at $399, down from $499. Beginning December 17 the retailer said it will throw in a $30 iTunes card.

Wal-Mart is selling the 16 GB iPhone 4S for $47, versus an original price of $89.97, it said.

Apple did not respond to a request for comment.

Wal-Mart's cooperation with Apple is a contrast to its relationship with Amazon.com Inc, the world's largest Internet retailer.

In September, Wal-Mart said it would stop selling Amazon's Kindle eReaders and tablets, placing a bet that consumers would be more interested in Apple's gadgets. This spring, Target Corp stopped selling Kindle devices.

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First Published Date: 15 Dec, 12:15 IST
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