Yahoo unveils new online video series | HT Tech

Yahoo unveils new online video series

US Internet giant Yahoo said Monday it was expanding its online offerings, unveiling 18 new video series with which it hopes to attract a larger audience and advertisers.

By:AFP
| Updated on: Apr 28 2015, 12:12 IST
image caption
A-person-walks-in-front-of-a-Yahoo-sign-at-the-company-s-headquarters-in-Sunnyvale-Calif-Photo-AP

US Internet giant Yahoo said Monday it was expanding its online offerings, unveiling 18 new video series with which it hopes to attract a larger audience and advertisers.

Of these, 14 will be featured in Yahoo's digital magazines, which focus on beauty, show business and finance.

You may be interested in

MobilesTablets Laptops
28% OFF
Samsung Galaxy S23 Ultra 5G
  • Green
  • 12 GB RAM
  • 256 GB Storage
Google Pixel 8 Pro
  • Obsidian
  • 12 GB RAM
  • 128 GB Storage
Vivo X100 Pro 5G
  • Asteroid Black
  • 16 GB RAM
  • 512 GB Storage
Apple iPhone 15 Plus
  • Black
  • 6 GB RAM
  • 128 GB Storage

'I Am Naomi,' starring model Naomi Campbell, and 'Riding Shotgun with Michelle Rodriguez,' which will feature actress Michelle Rodriguez driving cars, are among the new offerings.

Also read
Looking for a smartphone? To check mobile finder click here.

Music will be another big focus for the company as it courts millennials. It will be extending a deal with Live Nation to broadcast music festivals, and will join iHeartMedia to broadcast other music events.

Electronic dance music will be the theme of 'Ultimate DJ,' produced by Simon Cowell.

And Yahoo unveiled a new long-form series: a comedy called 'The Pursuit' aimed at millennials in the digital age.

Chief executive Marissa Mayer is trying to get Yahoo back on the growth track.

'Yahoo is amidst a multi-year transformation to return an iconic company to greatness,' Mayer said in an earnings statement last week.

'This quarter, we saw encouraging revenue growth of eight percent, with display revenue growing a modest two percent and search growing 20%.'

Yahoo has been under pressure from activist shareholders to deliver more value with lower costs and a narrower focus.

Mayer spent more than $1 billion to acquire the blogging platform Tumblr to reach a younger market segment and has made a push to focus more on mobile content and search.

But Yahoo remains far behind search market leader Google, based on market surveys.

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 28 Apr, 12:09 IST
NEXT ARTICLE BEGINS

Best Deals For You