YuppTV and LeEco join hands to provide a massive content ecosystem

Over-the-Top (OTT) provider for Indian content YuppTV has joined hands with Chinese manufacturer LeEco (earlier known as LeTv) who recently launched a slew of smartphones in India.

Over-the-Top (OTT) provider for Indian content YuppTV has joined hands with Chinese manufacturer LeEco (earlier known as LeTv) who recently launched a slew of smartphones in India. (YuppTV)

Over-the-Top (OTT) provider for Indian content YuppTV has joined hands with Chinese manufacturer LeEco (earlier known as LeTv) to offer a content eco-system for LeEco phones that were recently launched. LeEco recently made its India debut with LeMax, LeMax Sapphire and Le 1S smartphones.

The move is essentially aimed at offering a India-specific content which LeEco doesn't have as it is a Chinese company. The ecosystem that'll be integrated with LeEco's smartphones, gives users unprecedented access to YuppTVs catalogue of live TV channels.

Read More:LeEco Le 1s review: Fast, powerful and a lot like an iPhone

"We are delighted to enter into an association with YuppTV which is one of the largest OTT content providers for Indian content in the world today. The partnership is in synergy with our expansion plans in India and will enable us to leverage YuppTV's offerings to add value to our own services," said Tin Mok, CEO, Asia Pacific, LeEco.

YuppTV operates in more than 50 countries, offering more than 200 TV channels, over 5,000 movies and more than 100 TV shows in 12 different languages. It also announced YuppTV Bazzar, an online marketplace for premium content curation.

It is also the most popular Internet TV platform among Non-resident Indians and the biggest Internet TV platform for premium content availability in India. Earlier, YuppTV also launched an XBox 360 app offering over 200 Live TV channels along with unlimited movies.