Apple headset awaits fate of failed Google Glass or Meta Quest after WWDC 2023?

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Alphabet Inc. infamously failed to find an audience for its “Google Glass” product, says Bloomberg.

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Meta Platforms is a leader in the field with its Meta Quest product, but the metaverse is not very popular.

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Goldman Sachs analysts say, “The VR/AR industry has proved to be largely disappointing to-date.”

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Will the Apple headset be successful? Goldman estimated the headset could contribute $11 bn to $20 bn of annual revenue for Apple from fiscal 2024 through 2028.

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Bank of America analysts expect initial uptake of the headset “to be relatively modest.”

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Still, they acknowledge Apple’s track record in disrupting and creating markets.

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Morgan Stanley analysts are gung-ho. They say the headset is one of the five primary catalysts making Apple their top pick for 2023.

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However, it ranked fourth on that list behind Services growth, pent up iPhone demand and gross margin tailwinds.

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“This could be interesting tech, but it’s unproven, and so is the size of the market, so people are taking a wait-and-see approach,” Marc Regenbaum, portfolio manager at Neuberger Berman told Bloomberg.