Apple Health Data Privacy campaign announced! Here is how it will help you
Photo Credit: Unsplash In order to foster privacy, Apple has announced an all-new Health data campaign globally. How will it help you? Know it all here.
Photo Credit: Unsplash Apple Health Data Privacy campaign is set to span multiple platforms, including broadcast, social media, and billboards, reaching 24 regions worldwide this summer.
Photo Credit: AFP Notably, Emmy Award-winning actress and comedian Jane Lynch will provide her voice in a new ad.
Photo Credit: Pexels To further illustrate Apple's commitment to safeguarding data stored in the Health app on iPhone and HealthKit, a comprehensive white paper will be made available.
Photo Credit: Pexels Additionally, billboards will be strategically placed across the 24 regions as part of the campaign. Apple has also released a white paper focusing on the privacy of health data.
Photo Credit: Unsplash The iPhone maker upholds four fundamental principles when it comes to privacy: data minimization, on-device processing, transparency and control, and security.
Photo Credit: Pexels According to Apple, iOS helps to minimize the health data shared to Apple servers and it is not readable by anyone, not even Apple.
Photo Credit: HT Tech Health app data is end-to-end encrypted.
Photo Credit: Pexels The data displayed in the Health app, such as Trends and Highlights, resting heart rate, and Cycle Tracking are calculated on the device so that Apple does not have access to this data to maintain privacy.
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