Apple iPhones vs Samsung smartphones: Know who is winning

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Apple iPhones or Samsung smartphones, who is currently dominating the smartphone market in India? Notably, there are two special market segments, one is the premium segment and the other is the ultra-premium segment.

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 As per a report by Counterpoint, India’s smartphone premium smartphone market is buzzing in the second quarter (Q2) of 2023.

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The premium smartphone market has grown by a whopping 112%! 

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The country’s premium smartphone segment also contributed 17% to the overall smartphone shipments.

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The report says that Samsung retained its top position for the third consecutive quarter with an 18% market share. 

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 What made this happen were phones like Galaxy Z Flip 3, Galaxy S21 FE and Samsung Finance+. The premium A-series and F-series handsets also helped Samsung rise to the top.

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However, Apple has a tight hold in the Indian market in the ultra-premium smartphone segment.

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Apple has a 59% market share.

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While the premium segment consists of phones above Rs. 30000, the ultra-premium segment consists of phones priced above span class='webrupee'₹/span45000.

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Notably, Apple has iPhone 14 series, iPhone 13 series and iPhone 12 series in the market apart from the iPhone SE variant.