Pokemon GO adds Hindi language support; rename 800+ Pokemon characters

Photo Credit: Pokemon GO

This popular mobile game Pokemon GO initiative aims to enhance the game's accessibility and appeal to Indian players, signaling a long-term commitment to the country's gaming community.

Photo Credit: Pokemon GO

The Pokémon Company has renamed over 800 Pokemon characters in Hindi, making the game more relatable for Indian fans.

Photo Credit: Pokemon Go

Pokemon, originally a Japanese video game, has grown into a global phenomenon with trading card games, TV series, movies, merchandise, and more, PTI reported.

Photo Credit: Pokemon Go

The Chief Operating Officer of The Pokemon Company, Takato Utsunomiya, expressed the company's commitment to the Indian market.

Photo Credit: Pokemon Go

India is considered a key market for Pokemon, and localization into Hindi marks the beginning of a long-term strategy to establish a strong presence in the country.

Photo Credit: Pokemon Go

The partnership between TPC and Niantic in 2016 brought Pokemon GO to life by using augmented reality (AR) and placing exclusive Pokemon in real-world locations.

Photo Credit: Pokemon Go

Third on the list is footballer Lionel Messi, who commands £1.38 million for a sponsored post.

Photo Credit: Pokemon Go

Since the game's launch in 2016, over 500,000 Pokestops have been added across India, and the companies have organized on-ground activations to engage the player community.

Photo Credit: Instagram/ Pokemon Go

Pokemon GO has also made pricing adjustments for in-game purchases on Google Play and Apple Stores, aiming to improve accessibility for players, known as "Trainers."

Photo Credit: Instagram/ Pokemon Go

This initiative by The Pokemon Company and Niantic is expected to further expand the game's audience in India and enhance the Pokémon experience for players in the country.