Pokemon GO adds Hindi language support; rename 800+ Pokemon characters

This popular mobile game Pokemon GO initiative aims to enhance the game's accessibility and appeal to Indian players, signaling a long-term commitment to the country's gaming community.

The Pokémon Company has renamed over 800 Pokemon characters in Hindi, making the game more relatable for Indian fans.

Pokemon, originally a Japanese video game, has grown into a global phenomenon with trading card games, TV series, movies, merchandise, and more, PTI reported.

The Chief Operating Officer of The Pokemon Company, Takato Utsunomiya, expressed the company's commitment to the Indian market.

India is considered a key market for Pokemon, and localization into Hindi marks the beginning of a long-term strategy to establish a strong presence in the country.

The partnership between TPC and Niantic in 2016 brought Pokemon GO to life by using augmented reality (AR) and placing exclusive Pokemon in real-world locations.

Third on the list is footballer Lionel Messi, who commands £1.38 million for a sponsored post.

Since the game's launch in 2016, over 500,000 Pokestops have been added across India, and the companies have organized on-ground activations to engage the player community.

Pokemon GO has also made pricing adjustments for in-game purchases on Google Play and Apple Stores, aiming to improve accessibility for players, known as "Trainers."

This initiative by The Pokemon Company and Niantic is expected to further expand the game's audience in India and enhance the Pokémon experience for players in the country.