Tired of spam emails? Gmail introduces new feature to keep bulk senders at bay
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If you are getting a lot of spam emails in your Gmail account, then there is good news for you:
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Google is taking steps to combat spam in Gmail by targeting bulk email senders.
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Bulk senders are defined as those who send over 5,000 messages to Gmail addresses in a single day.
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These senders will be required by Google to include a one-click unsubscribe link in their emails, which must be clearly visible and processed within two days.
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Google is also mandating email authentication with DKIM and SPF to make it harder for senders to spoof or impersonate email addresses.
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The DMARC standard is also required, enabling official company logos and blue checkmarks in messages.
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A previous update by Gmail which required emails sent to a Gmail address to have some form of authentication has helped reduce unauthenticated messages received by Gmail users by 75%, as per the company.
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As reported by Gmail’s Postmaster Tools, Gmail is also introducing a spam rate threshold of under 0.3%, which is said to be an industry-first policy, to protect users from unwanted messages.
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Google is collaborating with partners like Yahoo to establish these measures as industry standards.
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As mentioned on the Google support page, these policies must be implemented by February 2024, or bulk senders might have the risk of being flagged or blocked by Gmail's spam filters.