Meta's Instagram is reportedly testing Ad Break with select users, potentially interrupting the user experience.
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According to Android Authority, these ads may require users to view them for 3-5 seconds before resuming scrolling.
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Meta relies on ad revenue, in-app purchases, and subscriptions for income.
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Sponsored content resembling regular posts is already in use by the company.
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User feedback on platforms like Reddit and X (formerly Twitter) highlights concerns about the new ad format.
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Some users have shared screenshots showing a three-second Ad break with sponsored content.
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Details about the change are expected to be provided through Instagram, with users being informed about the need to view ads before continuing browsing.