Walmart Is Latest Company to Stop Advertising on Musk’s X | Tech News

Walmart Is Latest Company to Stop Advertising on Musk’s X

Walmart Inc. has stopped advertising on the social media platform X, the latest major company to do so.

By:BLOOMBERG
| Updated on: Dec 02 2023, 06:27 IST
Elon Musk says blocking feature on X ‘makes no sense’ to him
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1/7 Elon Musk, the CEO of X (formerly known as Twitter), has tweeted that he wants to eliminate the platform's 'block' feature. Musk made this decision in response to a query from a user, where he sought user opinions on the preference between muting and blocking. (Bloomberg)
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2/7 In a recent post on X (formerly Twitter), Musk clarified that the blocking feature will be discontinued, except for direct messages, while muting will remain an available option. (Bloomberg)
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3/7 On Friday, Musk shared a message, stating, "The 'block' feature is being completely removed, except for its use in direct messages. It simply doesn't make sense," commented the billionaire. (REUTERS)
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4/7 Muting vs. blocking: According to a report by Bloomberg, muting an account will still allow users to avoid seeing posts from that account. However, muted accounts will retain the ability to respond to the user's posts, share them with their own followers, add commentary, and send direct messages. (AFP)
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5/7 User concerns: Blocking, which has long served as a fundamental security measure on X, has raised concerns among users about potential increases in online harassment following its removal. (Pexels)
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6/7 One user reacted to Musk's tweet and replied, "Don’t go there. No one is entitled to other people’s posts. People should be able to block whoever they want". (Pexels)
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7/7 A series of transformations: Some of the significant alterations implemented under Musk's leadership include substantial workforce reductions, replacing the traditional verification program with the $8 per month Twitter Blue subscription, rebranding the company from Twitter to X, and introducing new features such as live streaming. (AP)
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The exit of Walmart, the largest retailer in the US, adds to the growing number of companies that are abandoning the social platform previously known as Twitter after owner Elon Musk endorsed an antisemitic post. (REUTERS)

Walmart Inc. has stopped advertising on the social media platform X, the latest major company to do so. 

“We aren't advertising on X as we've found other platforms to better reach our customers,” a Walmart spokeswoman told Bloomberg News. She declined to say when the change takes effect or what motivated it. 

The exit of Walmart, the largest retailer in the US, adds to the growing number of companies that are abandoning the social platform previously known as Twitter after owner Elon Musk endorsed an antisemitic post. 

Musk said the post was “worst and dumbest I've ever done” earlier this week at the New York Times DealBook conference. 

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First Published Date: 02 Dec, 06:27 IST
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