Motorola Edge 30 fusion: World’s first smartphone in Viva Magenta Colour launched

The limited edition of the Motorola Edge 30 fusion is the world’s first smartphone to boast the Pantone color of the year 2023 - Viva Magenta. Here is all you need to know about the device.

Motorola Edge 30 fusion limited edition is available at an exclusive launch offer price of Rs. 39999 on Flipkart. (Flipkart)

Motorola on Monday, January 9, 2023, announced the launch of its special edition, the Motorola Edge 30 fusion in the Pantone Colour of the Year 2023- Viva Magenta. Edge 30 fusion limited edition has become the world's first smartphone to do so. The device will be available in the limited-edition Pantone colour of the year 2023 – Viva Magenta, along with the existing colour variants of Cosmic Grey and Solar Gold.

The Motorola Edge 30 fusion in Viva Magenta will go on sale starting January 12, 2023, 3PM exclusively online on Flipkart and Motorola.in. The smartphone will also be available at retail, exclusively in Reliance Digital stores. The launch price of the phone is Rs. 42999, while the exclusive offer price is of Rs. 39999.

Additional discounts and offers are also being offered on the device. The offers include- Rs. 3500 Instant discount / cashback on IndusInd bank credit card EMI transactions – making the effective price of the device come down to Rs. 36499; and Rs. 7699 worth benefits from Reliance Jio.

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Motorola Edge 30 fusion packs great performance in a very thin device with a sophisticated design – flaunting the Pantone branding on an uber premium vegan leather back in the stunning Viva Magenta, the company said. The device gets a borderless 6.55 inch 10-bit pOLED 144Hz display, Snapdragon 888+ 5G mobile platform, and an advanced 50 MP camera system with OIS.

"Motorola's exclusive, global partnership with Pantone in the smartphone category makes it the only smartphone manufacturer to launch a device in the Pantone Color of the Year 2023, allowing consumers to explore, create and break boundaries through technology," the company said.

The design of the smartphone is thin and balanced, with a outline of a shining metal frame, and a vegan leather back in Viva Magenta. Moreover, this device offers an aluminum frame for a premium, exquisite appearance. Additionally, you will be able to connect to a 5G network with support for 13 5G bands and WiFi 6E.

The device also comes with multi-dimensional stereo speakers with Dolby Atmos capabilities and TurboPower 68W charging, which gives you enough power for the day in 10 minutes, as claimed by Motorola. The display of the device also supports edge lights for all your incoming calls, notifications, and alarms.

The Motorola Edge 30 fusion comes with a 50MP main camera sensor with OIS and also has a 13MP ultrawide camera lens with a built-in macro vision camera and a 32MP front camera.