Have iPhone 13 Pro, iPhone 13 Pro Max? Just check THIS out

Apple has announced a new challenge for its iPhone 13 Pro and iPhone 13 Pro Max users. Labelled as ‘Shot on iPhone’ challenge, it is a macro photography competition. People need to take macro photos on their iPhone 13 Pro series devices and share them either on social media like Instagram, Twitter and Weibo or email them directly to Apple. The challenge was announced on January 25 and it will continue till February 16. At the end of the competition, Apple will select 10 winners who will get featured in Apple newsroom as well as its various marketing campaigns.

Shot on iPhone challenge: the details

The competition will entail participants to take macro photos on their iPhone 13 Pro and iPhone 13 Pro Max and share the best images. There are two ways to share these images. First, participants can share these images on Twitter and Instagram using the hashtag #ShotoniPhone and #iPhonemacrochallenge. Weibo users can share their images using #ShotoniPhone# and #iPhonemacrochallenge#.

If a participant is not on any of these social media platforms, he/she can share these images directly via email to shotoniphone@apple.com. The file format of the image should be ‘firstname_lastname_macro_iPhonemodel’ and the subject line should be ‘Shot on iPhone Macro Challenge Submission’. Both original images and edited images from iPhone 13 Pro and iPhone 13 Pro Max are permissible for the photography competition.

Shot on iPhone challenge: Winners

Apple has stated that the winner will be announced in April after a panel of judges process all the images and select 10 winning photographs. The company has picked a panel of 10 judges including National Geographic Explorer and award-winning photographer Anand Verma, acclaimed filmmaker and YouTuber creator Peter McKinnon, House of Pixel cofounder Apeksha Maker among others.

Once finalized, the winning photographs shot by iPhone 13 Pro and iPhone 13 Pro Max will be featured in the Apple newsroom gallery. The images will also be used in Apple’s digital campaigns, store locations, billboard advertisements and in public photo exhibitions. The iPhone maker announced that it will compensate participants for their work by paying a licensing fee for using the photographs for marketing campaigns.

Apple further stated that while the participants retain the rights to the images, by submitting they will grant Apple “a royalty-free, worldwide, irrevocable, nonexclusive license for one year”. The images will include a credit to the photographer.

The competition is open to anyone who owns iPhone 13 Pro and iPhone 13 Pro Max and is above the age of 18.