Apple's annual iPhone launch event for September, titled ‘It's Glowtime’, introduced a range of new products, including the iPhone 16 series powered by Apple Intelligence. In addition to the iPhones, the tech giant unveiled the Apple Watch Series 10, its thinnest Apple Watch model to date,
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a new Black colourway for the Apple Watch Ultra 2, AirPods 4 models with and without active noise cancellation (ANC), a long-overdue USB-C update for the AirPods Max, and more.
The event took place on 9 September at Apple's headquarters, Apple Park, in Cupertino, California. Unlike WWDC, which primarily focuses on software, Apple's September event is traditionally centred around hardware. This year, however, Apple delved deeply into artificial intelligence, highlighting Apple Intelligence as the flagship feature set of its iPhone 16 models.
Among the new features unveiled was Visual Intelligence for the iPhone 16. This feature allows users to quickly scan their surroundings by launching the camera using the dedicated Camera Control button, offering insights about the environment by leveraging the phone's AI capabilities.
Camera Control was another major addition to the iPhone, presenting a new and unique way to capture images and videos. It also provides quick access to various new Photographic Styles introduced for the iPhone 16 series. In the future, it will include features such as the ability to half-press to focus and lock exposure.
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