Samsung completes 25 years in India, launches #PoweringDigitalIndia

Samsung has launched the #PoweringDigitalIndia campaign which will be driven by a new citizenship program aimed at students across the nation, a refreshed local R&D strategy with special focus on the local startup community and new initiatives in manufacturing.

The #PoweringDigitalIndia campaign was unveiled to mark Samsung’s 25 years in India and the company has also launched a new logo to mark the occasion and the new campaign.

As part of the Powering Digital India vision, Samsung will launch a new youth-centric citizenship program which will involve engineering students and academia from across the country.

On the R&D front, Samsung’s R&D centres in India will continue to work on advanced R&D areas such as 5G, AI, IoT as well as on cloud services and embrace end-to-end thinking to take projects from research to development to the commercialization stage. 

In addition to this, they will expand Open Innovation with startups, students and universities to help strengthen the innovation and startup ecosystem in the country and also augment their in-house innovation capabilities.

Samsung is also planning new initiatives in manufacturing in India, contributing to the government’s vision of ‘Make in India’ and developing the country as an electronics manufacturing and exports hub.

At 25, Samsung India is as young and vibrant as New India. Millions of our consumers, our partners and employees, have loved Samsung over the years to make us the country’s biggest, most trusted and most admired brand of mobile phones and consumer electronics, with almost every home in India having a touch of Samsung. Our new vision #PoweringDigitalIndia sets the course for India’s future growth, in which Samsung will continue to be its strongest partner," Ken Kang, President and CEO, Samsung Southwest Asia, said. 

“Samsung is committed to work with the Government of India and various state governments to realize their vision of nation building, digital inclusion, digital empowerment and bridging of the digital divide through multiple initiatives in manufacturing, R&D, creation of jobs and entrepreneurship, responsible citizenship and transformational innovations,” Kang added.