For want of a new phone. That is Apple strategy to hook customers till the next iPhone arrives and the announcements regarding the new improved iOS at the Worldwide Developers Conference or WWDC screamed that out loud.
Although atypical of Apple, the company seems to have fallen in the same rut as other rivals like Microsoft, Samsung and Hauwei which is to provide a new, improved experience for consumers.
However, the ten announcements made by the company are not to be taken lightly, at least that is what the company claims. "iOS 10 is our biggest release ever, with delightful new ways to express yourself in Messages, a native app for Home automation, and beautifully redesigned apps for Music, Maps, and News that are more intuitive and more powerful, making everything you love about your iPhone and iPad even better," said Craig Federighi, Apple's senior vice president of Software Engineering.
"iOS 10 adds Siri intelligence into QuickType and Photos, automates your home with the new Home app and opens up Siri, Maps, Phone and Messages to developers — while increasing security and privacy with powerful technologies like Differential Privacy," he added.
Personal and expressive messages
The messages app will now include powerful animations, such as balloons, confetti or fireworks that can take over an entire screen to celebrate a special occasion, invisible ink to send a message only revealed after a friend swipes over it, and for added personalisation, handwritten notes. Also, automatic suggestions will make it easy to replace words with emoji and the Tapback feature will help create a quick and simple way to respond with just a tap and rich links let you see content inline and play media without ever leaving your conversation.
iOS 10 will also bring the power of the App Store to the messages app while opening up new opportunities for developers to create fun new ways for users to communicate in a thread, including stickers to be peeled and pasted into conversations, the ability to quickly personalise GIFs or edit photos, send payments or schedule dinner or a movie, all from within Messages.
Siri now open to developers
Siri can now be extended into major new areas and do more than ever by working with the apps you love to use. For the first time, developers can now build on the intelligence Siri offers and let users interact directly with apps using just their voice via SiriKit. Apps will include messaging, phone calls, photo search, ride booking, personal payments and workouts.
Redesigned Maps
Maps is all set to change with the new update. Now open to developers with new extensions, apps like OpenTable can integrate bookings right into Maps, and services like Uber and Lyft can make it easier for users to book a ride, without ever leaving the Maps app. Maps, which is now proactive in nature, will deliver directions to where users most likely want to go next, based on their routine or appointments on your calendar. Once a route is planned, Maps can search along the route for gas stations, restaurants, coffee shops and more and provides an estimate of how the stop impacts the length of your trip.
Rediscover 'memories' in Photos
Memories, a new update, scans all photos and videos and finds favourite and forgotten events, trips and people, and presents them in a beautiful collection. A Memory now can also contain a Memory Movie, an automatically edited movie with theme music, titles and cinematic transitions.
Memories uses advanced computer vision to group the people, places and things inside your images into albums with on-device facial, object and scene recognition. This intelligence brings Memories and related photos to life in a way that's personal and meaningful to you, while maintaining your privacy.
Home app for simpler home automation
The Home app is now deeply integrated into iOS. Accessories can be managed individually or grouped into scenes so they work together with a single command and can be controlled by using Siri. They can be managed remotely or set up for home automation with Apple TV, and can respond with automatic triggers set by time of day, location or action.
New design for Apple Music and Apple News
Apple Music just got a new look and Apple says it will bring further clarity and simplicity to every aspect of the experience. It uses a new design language that allows the music to become the hero and a new structure that makes it easy to navigate and discover new music. "The Library, For You, Browse and Radio tabs have been completely redesigned to provide an even greater sense of place, and we've added a Search tab to make finding music even easier," it said in a statement.
iOS 10 also features a redesigned News app which is organised into distinct sections that make it easier to find stories, support for breaking news notifications and paid subscriptions.
New iOS experience
Apple has said that accessing the information a user needs is easier and quicker than ever in iOS 10. The 'Raise to Wake' feature automatically wakes the screen as you raise your iPhone, making it easier to view all your notifications at a glance, right from the Lock screen. Notifications, Today view and Control Center are accessible with just a swipe or a press, and deeper 3D Touch technology integration with iPhone 6s and iPhone 6s Plus will now make interacting with apps even easier.
Additional iOS 10 Features
• Siri intelligence brings new QuickType features, including contextual predictions to surface relevant information based on location, calendar availability or contacts; and predictive typing supports multiple languages without switching keyboards.
• Phone adds integration for third-party VoIP calls, voicemail transcription and a new caller ID extension for spam alerts.
• Built-in app updates include Safari split-view for iPad, Notes collaboration and Live Photos™ editing.
• Apple Pay can now be used to make easy, secure and private purchases on participating websites using Safari, in addition to paying in-stores and within apps.
• Bedtime Alarm in the Clock app lets you set a regular sleep schedule and receive bedtime reminders.
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