Blackpink's ‘How You Like That’ breaks YouTube's record for highest views in 24 hours

Blackpink is the latest K-Pop group to break YouTube’s 24-hour viewing record with it’s new “How You Like That” music video. It currently has over 140 million views on YouTube.

The music video garnered 82.4 million views in just 24 hours since its release on June 26. It was also the no. 1 trending video on YouTube. How You Like That is also the no. 2 song on Spotify globally and has garnered over 4 million streams already. It grabbed the no. 2 spot in just the second day of its release.

How You Like That is Blackpink’s second lead single after it released “Kill This Love” last year. The music video for Kill This Love had also set the YouTube record for the fastest music video to reach 100 million views. Some reports claim that How You Like That is now the fastest music video to reach 100 million views on YouTube and that’s in 1.5 days. YouTube hasn’t officially confirmed the same though.

This title has been held by BTS with its “Boy With Luv” which garnered 74.6 million views in the first 24 hours of its release. It also held the title for the fastest music video to reach 100 million views.

It’s no surprise that the top viewing titles are grabbed by K-Pop groups on YouTube. K-Pop fans are known for their mass streaming parties especially when there’s new releases. YouTube also stopped counting paid advertising views for its charts especially after Badshah last year was caught flouting rules to have the highest viewed music video.