HT TECH wants to start sending you push notifications. Click allow to subscribe

Meta Tests New AI Features Across Apps in Bid To Boost Appeal

Meta Platforms Inc. is betting artificial intelligence will convince people to spend more time on its social media apps next year and is using the technology to make the biggest changes across its platforms since introducing short-form video Reels in 2020.

By: BLOOMBERG
Updated on: Dec 07 2023, 16:16 IST
Meta is currently testing more than 20 different generative AI features across apps such as Facebook, Instagram, WhatsApp and more. (REUTERS)
Meta is currently testing more than 20 different generative AI features across apps such as Facebook, Instagram, WhatsApp and more. (REUTERS)

Meta Platforms Inc. is betting artificial intelligence will convince people to spend more time on its social media apps next year and is using the technology to make the biggest changes across its platforms since introducing short-form video Reels in 2020.

The company is currently testing more than 20 different generative AI features from search to ads, business messaging and more, across Facebook, Instagram, Messenger and WhatsApp. Eventually it will apply those tools globally. 

You may be interested in

Mobiles Tablets Laptops
Apple iPhone 15 Pro Max
  • Black Titanium
  • 8 GB RAM
  • 256 GB Storage
₹156,900
Check details
28% OFF
Samsung Galaxy S23 Ultra 5G
  • Green
  • 12 GB RAM
  • 256 GB Storage
₹107,999₹149,999
Buy now
Google Pixel 8 Pro
  • Obsidian
  • 12 GB RAM
  • 128 GB Storage
₹106,998
Check details
Apple iPhone 15 Plus
  • Black
  • 6 GB RAM
  • 128 GB Storage
₹87,900
Check details
21% OFF
Acer Swift Go SFG14 41 NX KG3SI 002 Laptop
  • Pure Silver
  • 8 GB RAM
  • 512 GB SSD
₹58,990₹74,999
Buy now
41% OFF
Acer Aspire 5 A515 57G Laptop
  • Gray
  • 16 GB RAM
  • 512 GB SSD
₹52,990₹89,999
Buy now
41% OFF
Acer Aspire 3 A315 24 NX KDESI 004 Laptop
  • Silver
  • 8 GB RAM
  • 512 GB SSD
₹34,490₹57,999
Buy now
40% OFF
Asus VivoBook 15 X515JA BQ322WS Laptop
  • Transparent Silver
  • 8 GB RAM
  • 512 GB SSD
₹31,350₹51,990
Buy now
35% OFF
Xiaomi Pad 6
  • Mist Blue
  • 6 GB RAM
  • 128 GB Storage
₹25,999₹39,999
Buy now
55% OFF
Lenovo Tab M10 5G
  • Abyss Blue
  • 6 GB RAM
  • 128 GB Storage
₹20,999₹47,000
Buy now
32% OFF
Realme Pad 2
  • Imagination Grey
  • 6 GB RAM
  • 128 GB Storage
₹19,668₹28,999
Buy now
Honor Pad X9
  • Gray
  • 4 GB RAM
  • 128 GB Storage
₹16,998
Check details

“We always come back to, ‘How do we create a better community? How do we help people express themselves? How do we build more useful products,’” Ahmad Al-Dahle, Meta’s vice president of generative AI, said in an interview. “That generally shows up in the metrics if we do a good job. We see more usage, positive feedback, people having a good time.”

Also read: Looking for a smartphone? To check mobile finder click here.

Meta is under pressure to continue giving users fresh reasons to hang out on its apps, which generate the bulk of the company’s revenue, while convincing investors that record spending on other ventures like AI and virtual reality is worth it. Meta’s core social platforms are advertising behemoths, but users on Facebook and Instagram have largely plateaued at 2 billion and 3 billion people per month, respectively. 

Meta is facing stiff competition from TikTok, whose US users spend almost double the average time on the short-form video platform as on Meta’s apps. Meanwhile, Snap Inc. and Adobe Inc., the maker of Photoshop, have introduced chatbots, image editors and video creators that are infused with generative AI.

Meta is spending billions on the infrastructure, talent and development needed to keep up in the nascent AI arms race. During a period that Chief Executive Officer Mark Zuckerberg called the “year of efficiency,” AI was singled out as a key area within the company that saw investment and growth, rather than cuts.

While much of Meta’s work on AI has happened out of the view of the general public — like building expensive data centers and releasing open-source versions of the Llama large language model that powers chatbots — the few new consumer products have been small and garnered mixed reviews. 

Next year, the company aims to add features to its Meta AI, a virtual assistant that can answer questions and generate photorealistic images. The tool can be used in one-on-one and group chats, as well as in Meta’s augmented reality glasses. 

“We want it to be one of the world’s most-used AI assistants,” Al-Dahle said. Meta is also testing a capability that would allow the tool to pull Reels into its chats, and potentially content from other third-party services, he said.

Meta’s also hoping more third parties will use its AI Studio to build chatbots for businesses and creators who can talk with people on their behalf on the apps.

On Facebook, new AI tools for Groups and Marketplace will suggest conversation topics to join or items to peruse. The company is expanding its image editing tool, Imagine, taking it beyond chats to a website where hobbyists can create free images. Meanwhile, all AI generated images will get invisible watermarking that denotes which ones are made with artificial intelligence.

Follow HT Tech for the latest tech news and reviews , also keep up with us on ,Twitter, Facebook, , and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 07 Dec, 16:07 IST

Sale

Mobiles Tablets Laptops
27% OFF
Samsung Galaxy S23 Ultra 5G
  • Green
  • 12 GB RAM
  • 256 GB Storage
₹109,999₹149,999
Buy now
10% OFF
Apple iPhone 15 Plus
  • Black
  • 6 GB RAM
  • 128 GB Storage
₹80,990₹89,900
Buy now
37% OFF
Samsung Galaxy S23 Plus 5G
  • Phantom Black
  • 8 GB RAM
  • 256 GB Storage
₹94,400₹149,999
Buy now
3% OFF
Samsung Galaxy Z Fold5
  • Icy Blue
  • 12 GB RAM
  • 256 GB Storage
₹154,999₹159,999
Buy now
33% OFF
Xiaomi Pad 6
  • Mist Blue
  • 6 GB RAM
  • 128 GB Storage
₹26,999₹39,999
Buy now
22% OFF
Realme Pad 2
  • Imagination Grey
  • 6 GB RAM
  • 128 GB Storage
₹19,490₹24,990
Buy now
47% OFF
Lenovo Tab M9
  • Frost Blue
  • 3 GB RAM
  • 32 GB Storage
₹8,999₹17,000
Buy now
57% OFF
Honor Pad X8
  • Blue Hour
  • 3 GB RAM
  • 32 GB Storage
₹8,999₹20,999
Buy now
31% OFF
Acer Aspire 3 A315 24 NX KDESI 004 Laptop
  • Silver
  • 8 GB RAM
  • 512 GB SSD
₹30,990₹44,999
Buy now
21% OFF
Acer Swift Go SFG14 41 NX KG3SI 002 Laptop
  • Pure Silver
  • 8 GB RAM
  • 512 GB SSD
₹58,990₹74,999
Buy now
43% OFF
Acer Aspire 5 A515 57G Laptop
  • Gray
  • 16 GB RAM
  • 512 GB SSD
₹51,250₹89,990
Buy now
21% OFF
Asus VivoBook 15 X515JA BQ322WS Laptop
  • Transparent Silver
  • 8 GB RAM
  • 512 GB SSD
₹30,990₹38,990
Buy now
NEXT ARTICLE BEGINS