MG Motor 3rd Developer Program & Grant for tech startups announced; games, music, cars, more

MG Motor India, along with the consortium members, is back with the third season of the MG Developer Program and Grant – the annual flagship innovation program, supported by Startup India and Invest India. The initiative aims to encourage tech start-ups to build new, technologically advanced applications and experiences to strengthen India’s mobility space. The theme for Season 3.0 of MG Developer Program and Grant is centered on Car as a Platform (CaaP), a future of mobility concept that makes cars safer and smarter.

MG Motor has also unveiled an in-depth white paper on CaaP to illustrate the applications of this technology. As per the information provided, the consortium partners are Jio, SAP, Adobe, KoineArth, L&T Technology Services, MapmyIndia, and Bosch amongst others. MG is inviting participation from start-ups, developers, or individuals under three categories:

1. Utility: Location tracking, GPS navigation, search, payment

2. Security: Car and driver analytics

3. Entertainment: Games, music, etc.

It can be known that in its first two seasons of MGDP, the automaker had interacted with over 500 startups.

Start-up India and Invest India are government-backed initiatives to empower start-ups for simplification and handholding, funding support, and incentives. It also helps investors looking for investment opportunities and options in India.

Speaking on the same, Rajeev Chaba, President and Managing Director, MG Motor India said, 'At MG, we strongly believe that collaboration is the key to disruption. We had previously partnered with various startups resulting in successful stories. We believe CaaP has the potential to redefine mobility. Therefore, in MG Developer Program & Grant 3.0 we are inviting all industry stakeholders to contribute towards developing this revolutionary concept.'

While, Deepak Bagla, MD and CEO Invest India said, “India is the 4th largest vehicle market in the world and is expected to be the world's third-largest automotive market in terms of volume by 2026. This program is a crucial step towards nurturing innovation in India’s automobile sector, for continued strength in the global economy.”