Samsung’s vertical TV ‘Sero’ to go on sale in May

Samsung's new television with a vertical display will hit the South Korean market later in May with a price tag of 1.89 million Won ($1,630), the firm has said.

The QLED TV called 'Sero' is designed to provide viewing experiences that switch seamlessly between mobile devices and TV, allowing users to enjoy smartphone videos, photos and music on bigger screens with a more powerful audio system.

The South Korean tech giant said the 43-inch premium television was designed to appeal to those who are familiar with vertical viewing experiences on their smartphones and other mobile devices, Yonhap news agency reported on Monday.

The TV can rotate to the traditional horizontal display and connect to mobile devices using near-field communication (NFC) technology, the firm said.

"We will change ways of viewing with new form factors and user experiences to cater to various needs of consumers," said Han Jong-hee, Head of Visual Display Business at Samsung Electronics.

"We decided to introduce this product in the Korean market first, considering the high ratio of smartphone users and consumers' willingness to try innovative tech products," Han said.

"We will follow up the early market reaction to launch it in other markets."

QLED TVs are light-emitting diode TVs that use quantum dots to enhance performance in key picture quality areas.