Vivo launches 'X5Max' in India at Rs. 32,980

Actor-singer Ayushmann Khurrana Monday launched the world's slimmest smartphone X5Max, alongside four other trendy handsets made by global brand manufacturer Vivo. He said the 'young brand' goes well with his personality.

The brand targets youngsters looking for change in mobile technology.

Talking about his association with the brand, the 'Vicky Donor' fame actor said: 'Being a young brand it goes with my personality very well.'

'Everybody want's a gadget that is sleek, good looking and has some unique features. They are going with the ideology of Indian Prime Minister Narendra Modiji - 'Make in India'. They are manufacturing their products in India itself,' Ayushmann told IANS.

'Vivo has two sub codes - hi-fi and smart. Their phones are high on sound, high on video production. I am an audio-visual person. Being photogenic, I would love to be captured by its best-ever camera resolution,' he added.

During the event at the Oberoi Hotel here , the brand introduced its 4.75mm sleek smart phone (X5Max) using a drone (unmanned aerial vehicle).

Talking about the features of the phone, Shen Wei, global CEO, vivo, said: 'We introduced X1 (6.55mm), the world's slimmest smartphone in 2012. Then we launched X3 (5.75mm) in 2013, which was the slimmest in that year. Now we are feeling proud to introduce 2014's slimmest smartphone X5Max, that too specially in India.'

The products will be promoted in India in a joint venture with entertainment network Viacom18, with whom Vivo has formed a strategic marketing and communication partnership using its various channels.

'We are operating our business in three segments - channels, films and live entertainment. Our partnership with Vivo is based upon shared values,' said Sudhanshu Vats, group CEO, Viacom18 Media Pvt. Ltd.

'As advertising becomes the crucial part in brand promotion, we are going to provide them a platform to publicise their products using our channels that are being watched by 100 million viewers,' he added.