Myntra launches Myntra Mall on its app: Here are all the details

Myntra on Wednesday Mall announced the launch of Myntra Mall. The Myntra Mall will be available in the Myntra app and it will enhance the shopping experience of the shoppers in the app.

Myntra says that its newly launched Myntra Mall will enable shoppers to experience their favourite brands’ Official Brand Stores (OBS) on its app in a better way as they will offer an immersive shopping experience to the users. The e-retailer says that the Myntra Mall will offer users the latest collection from the brands in addition to offering product demos and simplified discovery.

Myntra says that Myntra Mall has various features and widgets including those aimed at personalisation and recommendation smoothen the customer journey to create a top-to-toe look with their favorite brands. Shoppers will be able to easily navigate various offerings from their brand of choice, including new launches, latest collection, best offers, bestsellers, popular categories, and latest trends, in addition to embedded shopability.

The Myntra Mall exemplifies how technology can be leveraged to create a superlative user experience in the digital space. For instance, Myntra Mall offers an intuitive discovery experience for Official Brand Stores, wherein the Myntra app will automatically inject a banner on detecting brand keywords in search results pages and product list pages.

Myntra will be hosting its flagship End of Reason Sale (EORS) in December. Myntra says that during its flagship sale, Myntra Mall will offer a one-of-a-kind experience for brands to connect with shoppers.