Reliance JioMart rolls out in more cities: Key things to know

Reliance's JioMart is now official. The platform was being tested in select areas near Mumbai for last few weeks. JioMart is now available in more areas whereas the official website now shows a wider catalogue of products. 

In case you did not know, JioMart is Reliance’s latest venture in the e-commerce space. It focuses on essential items such as fruits and vegetables, dairy and bakery, staples, and personal care, among others. The products are provided by the local kirana stores. Customers can avail benefits such as free home delivery and no minimum order value. To order, customers will need to register at the website. As expected, Reliance is offering discounts and offers across product categories.

To check the availability of JioMart in your area, enter your pincode at the time of ordering. At the time of writing, JioMart is available in areas such as Vaishali, Ghaziabad in Uttar Pradesh. According to a TechCrunch report, JioMart is servicing in several tier 1 and tier 2 cities including Delhi, Bangalore, Kolkata, Gurgaon, and Dehradun.

“We offer you convenience of shopping everything that you need for your home - be it fresh fruits & vegetables, rice, dals, oil, packaged food, dairy item, frozen, pet food, household cleaning items & personal care products from a single virtual store,” says the About Us page on the website.

Reliance JioMart’s launch comes shortly after the company raised back-to-back investments from Facebook and different equity firms such as Silver Lake, KKR and others. Facebook-Jio deal, in particular, is deemed crucial as it allows Jio to leverage Facebook’s WhatsApp messaging platform to push its new e-commerce offering.

That said, Reliance JioMart is going to face a strong competition from the incumbent players such as Grofers and BigBasket.

Amazon is also entering into the food delivery segment in India. The e-commerce company has already been supplying essential items amid the Covid-19 lockdowns. It has also launched a new programme to help local shops reach customers online.