Watch: Apple unveils iPhone 6S, iPad Pro and new Apple TV

Apple on Wednesday unveiled two new iPhones — aiming to build on the success of its handsets — and introduced an overhauled Apple TV along with a larger-screen iPad Pro. The new smartphones are the iPhone 6S and 6S Plus, keeping the same overall dimensions of the last version. One of the key new features is called '3D touch' which responds to pressure exerted on the screen to allow users to look inside messages and applications. Chief Executive Tim Cook described the new Apple TV, a product which the company long called a 'hobby', as the future of television, offering personalisation and ease of use. It starts at $149. The announcement came after Cook showed off a big new iPad aimed at business customers, which has an optional 'Pencil' stylus and keyboard. Click to get a closer look at the ambitious new technology that promises a transformational experience.