Shenzhen Zhixin New Information Technology Co., Ltd. owns Honor, a smartphone brand that was founded in 2013. Huawei Technologies used to own the company before 2020. In more than 82 markets, Honor operates over 3,000 service centres and 43 call centres. Honor sells its products mostly online, bot
h through its own website and through third-party online retailers, as of 2016.
In 2014, Honor began its worldwide expansion with the release of the Honor 3C in Malaysia, followed by the Honor 6 in Europe. Honor's Vmall online store, which was previously only available in China, was introduced in Europe and the United Kingdom in 2015, allowing customers to buy directly from the company. With the announcement of the Huawei Honor 5X at the Consumer Electronics Show (CES) in 2016, Honor made its debut in the United States.
Honor Magic was released in 2016 to commemorate the company's third anniversary and the Honor 5X made its debut at the 2016 International CES. In 2018, the Honor 8 Pro was named the 'EISA Consumer Smartphone 2017 – 2018'. In the fourth quarter of 2018, it became China's top smartphone brand, with a 24 percent share of the online channel market. Honor announced PocketVision in 2019 to give visually impaired users a better reading experience. In 2020, IDG named Honor as one of the Top 15 Global Smartphone Brands of the Year.
Recently, Honor has announced the global debut of the Honor Magic3 Series, which features Qualcomm's powerful Snapdragon 888 Plus 5G Mobile Platform.
Apart from smartphones, the company also sells laptops, earphones, and wearable devices.