Apple has acquired Beddit -- a sleep tracking hardware and software company for an undisclosed amount.
In a post on Beddit's privacy policy page, the company also confirmed that it has been acquired and furthermore that user information "will be collected, used and disclosed in accordance with the Apple Privacy Policy." Terms of the acquisition are currently unavailable.
Beddit had launched its products in Apple stores in late 2015. The Finland-based company was founded in 2007 and has received about $3.5 million in funding. Beddit's latest product, the Beddit 3, is a thin strip of sensors that goes across a user's bed, analyzing sleep-related data such as "sleep time and efficiency, heart rate, respiration, temperature, movement, snoring, room temperature, and room humidity," according to a product description. The device retails for about $150 and is still up for sale on the Apple Store page.
However, the customer service experience on Beddit's site will remain as-is, reports claim. This means that current customers will be able to access its products and services support for the foreseeable future.
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