IDC India smartphone market report: Vivo, Oppo, Lenovo dominate Indian brands

India registered 109.1 million units of smartphone shipments with a marginal 5.2 per cent annual growth in 2016, market research firm International Data Corporation (IDC) said on Monday. Chinese players led the pack.

In the fourth quarter of 2016, smartphone shipments clocked 25.8 million units -- registering similar volumes as that of 2015 but declining sharply by 20.3 per cent over the previous quarter.

This was mainly due to a seasonal decline after an all-time high festival quarter and demonetisation in November, which led to relatively lower consumer sales in November and December.

Read: Indian smartphone market crosses 30 million shipments as Samsung leads

"Feature phone to smartphone migration has slowed down as prices of smartphones are still quite high for a feature phone user," said Karthik J, Senior Market Analyst, Client Devices, IDC.

The share of China-based vendors touched a whopping 46 per cent in the fourth quarter of 2016. Their shipments doubled over the same period last year while the share of homegrown vendors slipped to 19 per cent.

Samsung continued to lead the smartphone market with 25.1 per cent share despite a 13.1 per cent sequential decline in the fourth quarter of 2016. But Samsung's annual shipments grew 3.2 per cent in 2016, driven majorly by the J-series.

Read: India smartphone user base tops 300 mn: Report

Xiaomi climbed up to second spot with 10.7 per cent share against 3.3 per cent share in the same period last year. Year-on-year shipments grew threefold while sequential growth was 15.3 per cent.

Lenovo (including Motorola) slipped to third place as shipments declined 17.4 per cent sequentially in the fourth quarter of 2016 and 14.5 per cent over same quarter of previous year, the report noted.

Oppo made it to the top five list with 8.6 per cent share.