Amazon partners with UN Women to launch IWD storefront in India

Amazon India on Friday announced that it was collaborating with UN Women to launch the IWD Storefront ahead of International Women’s Day. The IWD Storefront was inaugurated by Country Representative, UN Women India Susan Ferguson in the presence of the Union Minister for Women and Child Development and Textiles Smriti Zubin Irani at a virtual event that was themed on “Challenge. Champion. Change.” today.

The IWD Storefront features a selection of products made available by women-owned businesses. Amazon India says that it will help customers discover and purchase from close to 80,000 unique products including selection like organic products, handmade crafts and healthy snacks among other things. The storefront will also feature innovative and unique collections in categories like innovative toys, natural wellness and personal care from women-led start-ups associated with Amazon Launchpad and products from offline local shops run by women.

The e-retail giant also said that over 450 women-led businesses and over 280,000 women entrepreneurs and artisans from Amazon Saheli are likely to be benefited from the launch of this special IWD Storefront.

As part of the launch, Amazon will contribute ₹25 on each purchase to directly sponsor girl child education. This will be in partnership with the NGO, Nanhi Kali. Additionally, Amazon India unveiled limited-edition bookmarks that feature stories of real women entrepreneurs to mark International Women’s Day in India. Books purchased on Amazon will carry these limited-edition bookmarks throughout the month of March.

“UN Women is celebrating the leadership of women during IWD 2021. We acknowledge the challenges women entrepreneurs across the country have overcome to support themselves and their families through e-commerce. Amazon has an important part to play in helping women become financially independent. Witnessing the success of women entrepreneurs on Amazon makes me hopeful about the enormous opportunities there are for women in the online world,” Susan Ferguson, Country Representative, UN Women India said while inaugurating the IWD Storefront.