Hyperice appoints Virat Kohli as Global Brand Ambassador and Athlete-Investor

Hyperice is a a global high-performance wellness brand specializing in percussion, dynamic air compression, vibration, thermal technology, mind technology, and contrast therapy. It has announced Indian cricketer Virat Kohli as a Hyperice athlete-investor and new brand ambassador. The company says Virat will work collaboratively with Hyperice to further accelerate the wellness category as it begins its expansion into India and continues its growth throughout the globe.

Virat Kohli joins an unmatched list of elite global athlete-investors, including global football superstar Erling Haaland, 4-time tennis Grand Slam champion Naomi Osaka, Super Bowl MVP Patrick Mahomes, NBA Star Ja Morant and PGA TOUR champion Rickie Fowler. For the unaware, Virat is the Men’s Indian Cricket Team captain, and has ranked number 1 in all formats of the game during his career. He is currently the 4th highest followed sportsperson on Instagram, a testament to his immense popularity and reach.

For those unaware about Hyperice, the company was founded in 2010 and started as an ice and compression sleeve. It has since evolved into numerous product lines and categories including its award-winning Hypervolt, Vyper, Venom and Normatec lines.

Recently, Hyperice announced a slew of new products:

Hypervolt 2: The Hypervolt 2 offers noticeable updates from the original, including an improved ergonomic design and reduced weight. Three speeds of powerful percussion help give muscles the relief they’ve been asking for, every day.

Hypervolt 2 Pro: With the Hypervolt 2 Pro, users will get the same powerful percussion massage therapy that the world’s best athletes have, right in the palm of their hand. Five speeds, set by a new adjustable dial, provide relief to stiff muscles, so users can train and recover like a pro.

Vyper 3: All systems activated. The Vyper 3 vibrating roller’s updated design and three speeds help to prime and warm-up the body with a powerful vibrating massage.

Vyper Go: The next iteration of Hyperice’s “Go” line. Following the release of the Hypervolt Go in 2020, the Vyper Go is a portable, vibrating roller that helps activate muscles, so users can feel their best before activity at home or on the go.

Fresh off leading the national side against a five match Test series against England, Virat Kohli said: “As athletes, the way we train and compete defines us. Hyperice has provided me with a suite of innovative products that have continuously helped me optimize my performance and recovery, so it was a no-brainer for me to join the team as both an investor and ambassador. Hyperice is on a mission to help people move better around the world, and I look forward to helping tell their story in my home country of India and beyond.”

“Virat is one of the most prolific cricketers around the world and we are honored to have him join Team Hyperice”, said Jim Huether, CEO of Hyperice. “We are on a mission to help everyone move and live better, and Virat is key to helping us elevate the importance of both mental and physical wellness for all people - both on and off the field.”