Xiaomi DOMINATES early 2022 but Samsung was THIS close

Xiaomi dominates the Indian smartphone market in early 2022! Based on a latest research, Xiaomi has dominated the smartphone market in the first quarter of 2022 with a share of 23 percent. However, it is no more the dominant force it once was a few years ago. Samsung was at a close second spot with a share of 20 percent, while Realme now sits in the third position with a share of 16 percent. Vivo comes next with a market share of 15 percent while Oppo roundup the top five with a share of 9 percent. All the other brands capture a share of 17 percent.

However, the Counterpoint Research reports that the overall smartphone market declined by a 16 percent YoY in the first quarter of 2022. Moreover, the feature phone market has also seen a decline of 39 percent YoY. “Supply issues, high inventory levels and softening of consumer demand due to high inflation were the major reasons for this decline. itel led the feature phone market in Q1 2022 with a 21 percent share. itel has been the top feature phone brand for nine consecutive quarters,” says the report.

Xiaomi dominates Indian smartphone space

Xiaomi dominated the Q1 2022 but its share declined by 13 percent YoY. “Multiple launches with 5G, aggressive promotions at regular intervals and revamping of the Note series worked in Xiaomi’s favour,” said the report. Note that this share also included Poco shares. Samsung was at the second spot in Q1 2022 with a 1 percent YoY decline. With the launch of the latest Galaxy S22 series as well as the updated Galaxy A series and M series devices, Samsung also maintained its lead in the affordable premium segment (Rs. 30,000-Rs. 45,000 ~ $400-$600).

Apple, meanwhile, grew 5 percent YoY in the Q1 2022. Apple remained the top-selling brand in the premium segment (over Rs. 30,000), with aggressive offers on the iPhone 13 and iPhone 12 helping the increasing share.

“High growth in the upper-tier and premium segments increased the market retail ASP to its highest ever with a 15 percent YoY growth. All the price bands above Rs. 15,000 registered double-digit growth,” says the report.